4-1. Describe the "five-question approach" to using financial ratios. 4-2. Discuss briefly the two perspectives that can be taken when performing a ratio analysis. 4-3. Where can we obtain industry norms? 4-4. What are the limitations of industry average ratios? Discuss briefly. 4-5. What is liquidity, and what is the rationale for its measurement? 4-6. Distinguish between a firm's operating return on assets and operating profit margin. 4-7. Why is a firm's operating return on assets a function of its operating profit margin and total asset turnover? 4-8. What is the difference between a firm's gross profit margin, operating profit margin, and net profit margin? 4-9. What information do the price/earnings ratio and the price/book ratio give us about the firm and its investors? 4-10. Explain what determines a company's return on equity.

Cornerstones of Financial Accounting
4th Edition
ISBN:9781337690881
Author:Jay Rich, Jeff Jones
Publisher:Jay Rich, Jeff Jones
Chapter12: Fainancial Statement Analysis
Section: Chapter Questions
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4-1. Describe the "five-question approach" to using financial ratios.
4-2. Discuss briefly the two perspectives that can be taken when performing a ratio
analysis.
4-3. Where can we obtain industry norms?
4-4. What are the limitations of industry average ratios? Discuss briefly.
4-5. What is liquidity, and what is the rationale for its measurement?
4-6. Distinguish between a firm's operating return on assets and operating profit margin.
4-7. Why is a firm's operating return on assets a function of its operating profit
margin and total asset turnover?
4-8. What is the difference between a firm's gross profit margin, operating profit
margin, and net profit margin?
4-9. What information do the price/earnings ratio and the price/book ratio give us
about the firm and its investors?
4-10. Explain what determines a company's return on equity.
Transcribed Image Text:4-1. Describe the "five-question approach" to using financial ratios. 4-2. Discuss briefly the two perspectives that can be taken when performing a ratio analysis. 4-3. Where can we obtain industry norms? 4-4. What are the limitations of industry average ratios? Discuss briefly. 4-5. What is liquidity, and what is the rationale for its measurement? 4-6. Distinguish between a firm's operating return on assets and operating profit margin. 4-7. Why is a firm's operating return on assets a function of its operating profit margin and total asset turnover? 4-8. What is the difference between a firm's gross profit margin, operating profit margin, and net profit margin? 4-9. What information do the price/earnings ratio and the price/book ratio give us about the firm and its investors? 4-10. Explain what determines a company's return on equity.
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