26. following the steps of SPACE matrix, bixby co got a total value of -5 for CA and IS while +3 for FS and ES. on this situation, which set of strategies, bixby co should be taking? a. market penetration, market development, product development, related diversification b. backward, forward, horizontal integration c. backward, forward, horizontal integration, market penetration, market development, and product development d. retrenchment, divestiture, and liquidation

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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26. following the steps of SPACE matrix, bixby co got a total value of -5 for CA and IS while +3 for FS and ES. on this situation, which set of strategies, bixby co should be taking?

a. market penetration, market development, product development, related diversification

b. backward, forward, horizontal integration

c. backward, forward, horizontal integration, market penetration, market development, and product development

d. retrenchment, divestiture, and liquidation

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