Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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[Cara] Cara runs an online boutique called Cara's Clothes. She sells direct to ultimate consumers
and ships out all items herself. Sometimes she uses USPS, FedEx, or UPS-whatever is cheaper or
most convenient. Her business partners don't like the way she does this but there is no formal
agreement regarding which company Cara has to use. Cara has a loyal enough following among her
customers that Cara's channel partners just have to follow her wishes. What kindof channel type is
this?
O omni-channel
O franchise
O administered
O contractual
O vertically integrated
Transcribed Image Text:[Cara] Cara runs an online boutique called Cara's Clothes. She sells direct to ultimate consumers and ships out all items herself. Sometimes she uses USPS, FedEx, or UPS-whatever is cheaper or most convenient. Her business partners don't like the way she does this but there is no formal agreement regarding which company Cara has to use. Cara has a loyal enough following among her customers that Cara's channel partners just have to follow her wishes. What kindof channel type is this? O omni-channel O franchise O administered O contractual O vertically integrated
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