20. Some personnel in management believe there is a 10 percent chance that the market will be EXCELLENT, a 40 percent chance that it will be GOOD, a 30 percent chance the market will be FAIR, and a 20 percent chance that it will be PoOR. A market research firm will analyze market conditions and will provide a perfect forecast (they provide a money back guarantee). What is the most that should be paid for this forecast? NOTE: You need to compute the EXPECTED VALUE OF PERFECT INFORMATION (EVPI) after computing EMV for each decision alternative and finding the best EMV without hiring the market research firm. (Show) all computations for EMV, as well as computations for EVWPI and EVPI.

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20. Some personnel in management believe there is a 10 percent chance that the market
will be EXCELLENT, a 40 percent chance that it will be GOOD, a 30 percent chance the market
will be FAIR, and a 20 percent chance that it will be POOR. A market research firm will analyze
market conditions and will provide a perfect forecast (they provide a money back guarantee).
What is the most that should be paid for this forecast? NOTE: You need to compute the
EXPECTED VALUE OF PERFECT INFORMATION (EVPI) after computing EMV for each
decision alternative and finding the best EMV without hiring the market research firm.
(Show) all computations for EMV, as well as computations for EVWPI and EVPI.
Transcribed Image Text:20. Some personnel in management believe there is a 10 percent chance that the market will be EXCELLENT, a 40 percent chance that it will be GOOD, a 30 percent chance the market will be FAIR, and a 20 percent chance that it will be POOR. A market research firm will analyze market conditions and will provide a perfect forecast (they provide a money back guarantee). What is the most that should be paid for this forecast? NOTE: You need to compute the EXPECTED VALUE OF PERFECT INFORMATION (EVPI) after computing EMV for each decision alternative and finding the best EMV without hiring the market research firm. (Show) all computations for EMV, as well as computations for EVWPI and EVPI.
Your company, Drones, INC, must decide on their path forward in regard to new or expanded
facilities for drone production. The table below shows the potential profits/losses for each
decision alternative in each of 4 market conditions (states of nature). Note that the numbers in
red (with a minus sign) are losses. NOTE: I have provided some extra columns and rows for
your computations. NÓTE THAT THE OBJECTIVE IS TO MAXIMIZE PROFIT.
STATES OF NATURE FOR POTENTIAL
MARKETS FOR DRONES
DECISION
EXCELLENT GOOD
FAIR
POOR
ALTERNATIVES
OPEN 2 NEW
$600,000
$400,000 -$200,000 -$500,000
PLANTS FOR
PRODUCTION
OPEN 1 NEW
PLANT FOR
$200,000 -$100,000 -$300,000
$500,000
PRODUCTION
EΧPAND
$150,000
$75,000
$0
-$100,000
CURRENT
PLANT
DO NOTHING
$0
$0
$0
$0
6.
Transcribed Image Text:Your company, Drones, INC, must decide on their path forward in regard to new or expanded facilities for drone production. The table below shows the potential profits/losses for each decision alternative in each of 4 market conditions (states of nature). Note that the numbers in red (with a minus sign) are losses. NOTE: I have provided some extra columns and rows for your computations. NÓTE THAT THE OBJECTIVE IS TO MAXIMIZE PROFIT. STATES OF NATURE FOR POTENTIAL MARKETS FOR DRONES DECISION EXCELLENT GOOD FAIR POOR ALTERNATIVES OPEN 2 NEW $600,000 $400,000 -$200,000 -$500,000 PLANTS FOR PRODUCTION OPEN 1 NEW PLANT FOR $200,000 -$100,000 -$300,000 $500,000 PRODUCTION EΧPAND $150,000 $75,000 $0 -$100,000 CURRENT PLANT DO NOTHING $0 $0 $0 $0 6.
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