2.62 For the period 2001–2008,
2.62 For the period 2001–2008, the Bristol-Myers Squibb Company, Inc. reported the following amounts (in billions of dollars) for (1) net sales and (2) advertising and product promotion. The data are also in the fi le XR02062.
Source: Bristol-Myers Squibb Company, Annual Reports, 2005, 2008.
Year Net Sales Advertising/Promotion
2001 $16.612 $1.201
2002 16.208 1.143
2003 18.653 1.416
2004 19.380 1.411
2005 19.207 1.476
2006 16.208 1.304
2007 18.193 1.415
2008 20.597 1.550
For these data, construct a line graph that shows both net sales and expenditures for advertising/product promotion over time. Some would suggest that increases in advertising should be accompanied by increases in sales. Does your line graph support this?
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