2. Evaluating the Reliability of Online Sources The Internet is one of the most useful and widespread research tools available. For most people, not a day goes by when they are not online seeking answers to important questions and everyday ones, too. Keep in mind, however, that the information you find on the Internet can range from thoughtful and reputable to illogical and misinformed. When determining whether to use that information as part of your research, treat it as you would any other source by evaluating its reliability. Directions: To learn more about how to evaluate information you find online, explore the following interactive table.   © 2019 Cengage   Directions: Read the annotated bibliography card for each online source, and answer the questions that follow.   Source 1: “The central question surrounding the problem of school violence is whether it should be addressed primarily through changes in legislation or by raising awareness in schools and among parents.” —From the transcript of an interview conducted by National Public Radio with Dr. Harlan Collar of the New York University School of Law, posted on gunlaws.nylaw.edu     Based on the information provided, is the domain of Source 1 reliable or unreliable? Unreliable   Reliable     What do we know about the reliability of the author in Source 1? The author is reliable because he is an expert in his field and is deemed worthy of an interview by a respected radio station.   Not enough is known about the author to determine reliability.   The author is unreliable because as a law professor, he probably knows how to manipulate others into agreeing with his agenda.       Source 2: “Black holes should emit radiation. Radiation allows black holes to lose mass. Black holes that lose more matter than they gain through other means are expected to dissipate, shrink, and ultimately vanish.” —From Stephen Hawking, professor of mathematics at the University of Cambridge and author of the best-selling book A Brief History of Time, writing on stephenhawking.cambridge.edu     Based on the information provided, is the domain of Source 2 reliable or unreliable? Reliable   Unreliable     What do we know about the reliability of the author of Source 2? The author is reliable because he is an expert in his field and is well respected across the globe.   The author is unreliable because of his bias towards his beliefs about mathematics and science.   There is not enough known about this author to determine reliability.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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2. Evaluating the Reliability of Online Sources

The Internet is one of the most useful and widespread research tools available. For most people, not a day goes by when they are not online seeking answers to important questions and everyday ones, too. Keep in mind, however, that the information you find on the Internet can range from thoughtful and reputable to illogical and misinformed. When determining whether to use that information as part of your research, treat it as you would any other source by evaluating its reliability.
Directions: To learn more about how to evaluate information you find online, explore the following interactive table.
 
© 2019 Cengage
 
Directions: Read the annotated bibliography card for each online source, and answer the questions that follow.
 
Source 1: “The central question surrounding the problem of school violence is whether it should be addressed primarily through changes in legislation or by raising awareness in schools and among parents.”
—From the transcript of an interview conducted by National Public Radio with Dr. Harlan Collar of the New York University School of Law, posted on gunlaws.nylaw.edu
 
 
Based on the information provided, is the domain of Source 1 reliable or unreliable?
Unreliable
 
Reliable
 
 
What do we know about the reliability of the author in Source 1?
The author is reliable because he is an expert in his field and is deemed worthy of an interview by a respected radio station.
 
Not enough is known about the author to determine reliability.
 
The author is unreliable because as a law professor, he probably knows how to manipulate others into agreeing with his agenda.
 
 
 
Source 2: “Black holes should emit radiation. Radiation allows black holes to lose mass. Black holes that lose more matter than they gain through other means are expected to dissipate, shrink, and ultimately vanish.”
—From Stephen Hawking, professor of mathematics at the University of Cambridge and author of the best-selling book A Brief History of Time, writing on stephenhawking.cambridge.edu
 
 
Based on the information provided, is the domain of Source 2 reliable or unreliable?
Reliable
 
Unreliable
 
 
What do we know about the reliability of the author of Source 2?
The author is reliable because he is an expert in his field and is well respected across the globe.
 
The author is unreliable because of his bias towards his beliefs about mathematics and science.
 
There is not enough known about this author to determine reliability.
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