Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
2 - Professional Services like Telehealth are examples of "Fee for Transaction" Revenue Models.
True
False
False
Expert Solution
Step 1 Introduction
Fee for Transaction revenue model refers to the process in which customers are charged fees when performing an electronic payment. A company receives payment for processing a transaction. This model is a very classic way to earn money by directly selling an item ( product or service ) to the customer and customers can be in the form of another company or customer.
The service fee is based on transactions size or number. The price of the service includes the cost and the profit margin. Fee for transaction includes the web sites which offer personal services or visitor services.
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