Q20 19. Charging a very low price for the blower, but a premiumprice for the blankest might make sense because withoutthe blower, the blankets are useless, but without theblankets, the blower is useless. This is an example of:a. Captive Product Pricing c. Two Part Pricingb. Product line Pricingd. Product Bundle Pricing20. Unlike soft drinks, kitchen appliances, such as thosesold by Maytag, or kitchen knives sold by CUTCO areinfrequently purchased, often expensive products thatare expected to last a very long time. Such goods arebest described by which of the followinga. Durable / High Involvement e. Emergency/Low Involvementb. Durable / Low Involvement d. Specialty/High Involvement21. Most people don't think very much about going out andbuying very expensive knives. CUTCO knows this. Itrecruits college students to sell its products "door-to-door" for one or two summers. The company knowsthat these students will most likely sell to their parents,grandparents, aunts, uncles, and neighbors. Theseunsuspecting customers who were not even looking forthese “unsought" goods feel obligated to buy theproducts to help these struggling students. Which of themarketing philosophies is CUTCO using?a. The societal marketing concept c. The Production Conceptb. The product conceptd. The Selling Concept?22. When I came home from vacation, I discovered that myrefrigerator had stopped working. What stage of the BuyerDecision Process had I entered?a. Need Recognition c. Purchaseb. Information Search d. Evaluation of Alternatives

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19. Charging a very low price for the blower, but a premium price for the blankest might make sense because without the blower, the blankets are useless, but without the blankets, the blower is useless. This is an example of: a. Captive Product Pricing c. Two Part Pricing b. Product line Pricing d. Product Bundle Pricing

19. Charging a very low price for the blower, but a premium price for the blankest might make sense because without the blower, the blankets are useless, but without the blankets, the blower is useless. This is an example of: a. Captive Product Pricing c. Two Part Pricing b. Product line Pricing d. Product Bundle Pricing

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Forecasting

Forecasting is a methodology that uses historical data as inputs to make well-informed predictions about the course of future trends. Forecasting is the method of making forecasts based on historical and current data, most commonly by trend analysis. In the business world, forecasting is a basic statistical task. Forecasting is used by businesses to decide how to allocate their budgets or prepare for expected expenditures in the future. Forecasts help managers formulate and execute production plans by providing forecasts. The primary goal of forecasting is to make accurate predictions.

Question

Q20

19. Charging a very low price for the blower, but a premium
price for the blankest might make sense because without
the blower, the blankets are useless, but without the
blankets, the blower is useless. This is an example of:
a. Captive Product Pricing c. Two Part Pricing
b. Product line Pricing
d. Product Bundle Pricing
20. Unlike soft drinks, kitchen appliances, such as those
sold by Maytag, or kitchen knives sold by CUTCO are
infrequently purchased, often expensive products that
are expected to last a very long time. Such goods are
best described by which of the following
a. Durable / High Involvement e. Emergency/Low Involvement
b. Durable / Low Involvement d. Specialty/High Involvement
21. Most people don't think very much about going out and
buying very expensive knives. CUTCO knows this. It
recruits college students to sell its products "door-to-
door" for one or two summers. The company knows
that these students will most likely sell to their parents,
grandparents, aunts, uncles, and neighbors. These
unsuspecting customers who were not even looking for
these “unsought" goods feel obligated to buy the
products to help these struggling students. Which of the
marketing philosophies is CUTCO using?
a. The societal marketing concept c. The Production Concept
b. The product concept
d. The Selling Concept?
22. When I came home from vacation, I discovered that my
refrigerator had stopped working. What stage of the Buyer
Decision Process had I entered?
a. Need Recognition c. Purchase
b. Information Search d. Evaluation of Alternatives

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