19. Charging a very low price for the blower, but a premium price for the blankest might make sense because without the blower, the blankets are useless, but without the blankets, the blower is useless. This is an example of: a. Captive Product Pricing c. Two Part Pricing b. Product line Pricing d. Product Bundle Pricing
Critical Path Method
The critical path is the longest succession of tasks that has to be successfully completed to conclude a project entirely. The tasks involved in the sequence are called critical activities, as any task getting delayed will result in the whole project getting delayed. To determine the time duration of a project, the critical path has to be identified. The critical path method or CPM is used by project managers to evaluate the least amount of time required to finish each task with the least amount of delay.
Cost Analysis
The entire idea of cost of production or definition of production cost is applied corresponding or we can say that it is related to investment or money cost. Money cost or investment refers to any money expenditure which the firm or supplier or producer undertakes in purchasing or hiring factor of production or factor services.
Inventory Management
Inventory management is the process or system of handling all the goods that an organization owns. In simpler terms, inventory management deals with how a company orders, stores, and uses its goods.
Project Management
Project Management is all about management and optimum utilization of the resources in the best possible manner to develop the software as per the requirement of the client. Here the Project refers to the development of software to meet the end objective of the client by providing the required product or service within a specified Period of time and ensuring high quality. This can be done by managing all the available resources. In short, it can be defined as an application of knowledge, skills, tools, and techniques to meet the objective of the Project. It is the duty of a Project Manager to achieve the objective of the Project as per the specifications given by the client.
q21
![19. Charging a very low price for the blower, but a premium
price for the blankest might make sense because without
the blower, the blankets are useless, but without the
blankets, the blower is useless. This is an example of:
a. Captive Product Pricing c. Two Part Pricing
b. Product line Pricing
d. Product Bundle Pricing
20. Unlike soft drinks, kitchen appliances, such as those
sold by Maytag, or kitchen knives sold by CUTCO are
infrequently purchased, often expensive products that
are expected to last a very long time. Such goods are
best described by which of the following
a. Durable / High Involvement e. Emergency/Low Involvement
b. Durable / Low Involvement d. Specialty/High Involvement
21. Most people don't think very much about going out and
buying very expensive knives. CUTCO knows this. It
recruits college students to sell its products "door-to-
door" for one or two summers. The company knows
that these students will most likely sell to their parents,
grandparents, aunts, uncles, and neighbors. These
unsuspecting customers who were not even looking for
these “unsought" goods feel obligated to buy the
products to help these struggling students. Which of the
marketing philosophies is CUTCO using?
a. The societal marketing concept c. The Production Concept
b. The product concept
d. The Selling Concept?
22. When I came home from vacation, I discovered that my
refrigerator had stopped working. What stage of the Buyer
Decision Process had I entered?
a. Need Recognition c. Purchase
b. Information Search d. Evaluation of Alternatives](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fbc61a5d7-7e46-42e0-9d49-1ea61d0fa8b1%2F3723f16c-d392-4ae4-b530-5797c6149192%2Fjece0x_processed.jpeg&w=3840&q=75)
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