15. ’The management and control of all operational costs in the shipping industry are important factors to be considered if participants in that industry are to remain profitable’. (a) Distinguish between the main categories of shipping cost that operators and ship owners must consider. (b) State the major categories of shipping costs that ship owners and operators are able to control. Give examples to clarify your response. (c) Explain (using appropriate examples) how the costs identified in (b) above can be reduced.
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
15. ’The management and control of all operational costs in the shipping industry are
important factors to be considered if participants in that industry are to remain profitable’.
(a) Distinguish between the main categories of shipping cost that operators and
ship owners must consider.
(b) State the major categories of shipping costs that ship owners and operators are
able to control. Give examples to clarify your response.
(c) Explain (using appropriate examples) how the costs identified in (b) above can
be reduced.
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