12.25 Infusionsoft conducted a study to explore the attitudes, be- haviors, and challenges that small businesses face related to sales and marketing. Small business owners were categorized by the amount they spend per month on marketing activities as well as the attitudinal segment to which they belong. Results were orga- nized into the following table. SPEND PER MONTH ON MARKETING ACTIVITIES ATTITUDINAL Less than SEGMENT $200 $200–$1,000 $1000+ Total Freedom Seekers 89 64 40 193 Passionate Creators 64 82 63 209 Struggling Survivors 87 66 48 201 Legacy Builders 122 63 49 234 Total 362 275 200 837 Source: Data extracted from 2015 Infusionsoft Small Business Market Research Sales & Marketing Report, bit.ly/1x8t9r2. At the 0.05 level of significance, is there evidence of a significant relationship between amount spent per month on marketing activi- ties and attitudinal segment?

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Infusionsoft conducted a study to explore the attitudes, behaviors, and challenges that small businesses face related to sales and marketing.  Small business owners were categorized by the amount they spend per month on marketing activities as well as the attitudinal segment to which they belong.  The results were organized into the following table.

 

At the 0.05 level of significance, is there evidence of a significant relationship between the amount spent per month on marketing activities and attitudinal segment?

12.25 Infusionsoft conducted a study to explore the attitudes, be-
haviors, and challenges that small businesses face related to sales
and marketing. Small business owners were categorized by the
amount they spend per month on marketing activities as well as
the attitudinal segment to which they belong. Results were orga-
nized into the following table.
SPEND PER MONTH ON
MARKETING ACTIVITIES
ATTITUDINAL
Less than
SEGMENT
$200
$200–$1,000 $1000+
Total
Freedom Seekers
89
64
40
193
Passionate
Creators
64
82
63
209
Struggling
Survivors
87
66
48
201
Legacy Builders
122
63
49
234
Total
362
275
200
837
Source: Data extracted from 2015 Infusionsoft Small Business Market
Research Sales & Marketing Report, bit.ly/1x8t9r2.
At the 0.05 level of significance, is there evidence of a significant
relationship between amount spent per month on marketing activi-
ties and attitudinal segment?
Transcribed Image Text:12.25 Infusionsoft conducted a study to explore the attitudes, be- haviors, and challenges that small businesses face related to sales and marketing. Small business owners were categorized by the amount they spend per month on marketing activities as well as the attitudinal segment to which they belong. Results were orga- nized into the following table. SPEND PER MONTH ON MARKETING ACTIVITIES ATTITUDINAL Less than SEGMENT $200 $200–$1,000 $1000+ Total Freedom Seekers 89 64 40 193 Passionate Creators 64 82 63 209 Struggling Survivors 87 66 48 201 Legacy Builders 122 63 49 234 Total 362 275 200 837 Source: Data extracted from 2015 Infusionsoft Small Business Market Research Sales & Marketing Report, bit.ly/1x8t9r2. At the 0.05 level of significance, is there evidence of a significant relationship between amount spent per month on marketing activi- ties and attitudinal segment?
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