12. Many businesses use some type of customer loyalty program to encourage repeat customers. A common example is the buy-ten-get-one-free punch card. Drèze and Nunes (2006) examined a simple variation of this that program appears to give customers a head start on completing their cards. One group of customers at a car wash was given a buy-eight-get-one-free card and a second group was given a buy-ten-get-one-free card that had already been punched twice. Although both groups needed eight punches to earn a free wash, the group with the two free punches appeared to be closer to reaching their goal. A few months later, the researchers recorded the number of customers who had completed their cards and earned their free car wash. The following data are similar to the results obtained in the study. Do the data indicate a significant difference .05. between the two card programs? Test with oa = Completed Not Completed 40 50 Buy Eight-Get One Free 10 19 31 50 Buy Ten (with 2 Free Punches) 29 71

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12. Many businesses use some type of customer loyalty
program to encourage repeat customers. A common
example is the buy-ten-get-one-free punch card. Drèze
and Nunes (2006) examined a simple variation of this
program that appears to give customers a head start
on completing their cards. One group of customers at
a car wash was given a buy-eight-get-one-free card
and a second group was given a buy-ten-get-one-free
card that had already been punched twice. Although
both groups needed eight punches to earn a free wash,
the group with the two free punches appeared to be
closer to reaching their goal. A few months later, the
researchers recorded the number of customers who had
completed their cards and earned their free car wash.
The following data are similar to the results obtained in
the study. Do the data indicate a significant difference
between the two card programs? Test with a = 05.
Completed
Not Completed
10
40
50
Buy-Eight-Get-
One Free
19
31
50
Buy-Ten (with
2 Free Punches)
29
71
Transcribed Image Text:12. Many businesses use some type of customer loyalty program to encourage repeat customers. A common example is the buy-ten-get-one-free punch card. Drèze and Nunes (2006) examined a simple variation of this program that appears to give customers a head start on completing their cards. One group of customers at a car wash was given a buy-eight-get-one-free card and a second group was given a buy-ten-get-one-free card that had already been punched twice. Although both groups needed eight punches to earn a free wash, the group with the two free punches appeared to be closer to reaching their goal. A few months later, the researchers recorded the number of customers who had completed their cards and earned their free car wash. The following data are similar to the results obtained in the study. Do the data indicate a significant difference between the two card programs? Test with a = 05. Completed Not Completed 10 40 50 Buy-Eight-Get- One Free 19 31 50 Buy-Ten (with 2 Free Punches) 29 71
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