Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
100%
10
The organization that do offline as well as online business is called
a.
Virtual organization
b.
Click and Mortar
c.
Brick and Mortar
Expert Solution
Step 1
Business models and strategies define the conditions in which an organization would operate. The business models determine the procedures to operate the business while business strategies describe the goals and actions to complete the operational work. The business model could depend on the business mission and vision, which could be a manufacturing model, advertising, bricks and clicks, and direct selling. Thus, these are essential to attract new customers and investors to the business as well as its growth.
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