10) A market research firm was evaluating the effectiveness of including a gift card in a survey as a method for increasing survey response rate. In a recent survey mailed to 400 young adults aged 18 – 24, 400 surveys included a $10 gift card from MacDonald’s while the other 600 were sent without the gift card. a) State the Hypothesis to show if including a gift card in the survey increased the response rate. b) The Gift Card worksheet in the data below (either Returned or Did not return) of the survey for the 400 young adults aged 18 – 24 who received a $10 gift card and the 600 who did not. Use JMP software to test the hypothesis of part a). c) Using alpha = 0.05, draw a conclusion for the hypothesis test and state the problem in the context of the solution. Answer Answer Incentive Returned Did Not return Total Gift Card 148 252 400 No gift Cart 54 546 600 1000
10) A market research firm was evaluating the effectiveness of including a gift card in a survey as a method for increasing survey response rate. In a recent survey mailed to 400 young adults aged 18 – 24, 400 surveys included a $10 gift card from MacDonald’s while the other 600 were sent without the gift card. a) State the Hypothesis to show if including a gift card in the survey increased the response rate. b) The Gift Card worksheet in the data below (either Returned or Did not return) of the survey for the 400 young adults aged 18 – 24 who received a $10 gift card and the 600 who did not. Use JMP software to test the hypothesis of part a). c) Using alpha = 0.05, draw a conclusion for the hypothesis test and state the problem in the context of the solution. Answer Answer Incentive Returned Did Not return Total Gift Card 148 252 400 No gift Cart 54 546 600 1000
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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10) A market research firm was evaluating the effectiveness of including a gift card in a survey as a method for increasing survey response rate. In a recent survey mailed to 400 young adults aged 18 – 24, 400 surveys included a $10 gift card from MacDonald’s while the other 600 were sent without the gift card.
a) State the Hypothesis to show if including a gift card in the survey increased the response rate.
b) The Gift Card worksheet in the data below (either Returned or Did not return) of the survey for the 400 young adults aged 18 – 24 who received a $10 gift card and the 600 who did not. Use JMP software to test the hypothesis of part a).
c) Using alpha = 0.05, draw a conclusion for the hypothesis test and state the problem in the context of the solution.
| Answer | Answer | ||
| Incentive | Returned | Did Not return | Total |
| Gift Card | 148 | 252 | 400 |
| No gift Cart | 54 | 546 | 600 |
| 1000 |
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