1._______ A carefully constructed guide for the personstarting a business.2._______ A group of retired and active business peoplewho volunteer their services to small businessesthrough the SBA.3._______ A government agency that assists, counsels, andprotects the interests of small businesses in theUnited States.4._______ Money that is invested in small (and sometimes struggling) firms that have the potential tobecome very successful.5._______ Group of senior and graduate students in business administration who provide managementcounseling to small businesses.6._______ A business that is independently owned andoperated for profit and is not dominant in its field.7._______ A person or organization purchasing a franchise.8._______ A license to operate an individually ownedbusiness as though it were a part of a chain ofoutlets or stores.9._______ The actual granting of a franchise.10. _______ An individual or organization granting a franchise.a. venture capitalb. franchiseec. joint ventured. Small-Business Institutes (SBIs)e. SCOREf. small businessg. franchiseh. strategic alliancei. business planj. franchisingk. SBAl. franchisor

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1._______ A carefully constructed guide for the person
starting a business.
2._______ A group of retired and active business people
who volunteer their services to small businesses
through the SBA.
3._______ A government agency that assists, counsels, and
protects the interests of small businesses in the
United States.
4._______ Money that is invested in small (and sometimes struggling) firms that have the potential to
become very successful.
5._______ Group of senior and graduate students in business administration who provide management
counseling to small businesses.
6._______ A business that is independently owned and
operated for profit and is not dominant in its field.
7._______ A person or organization purchasing a franchise.
8._______ A license to operate an individually owned
business as though it were a part of a chain of
outlets or stores.
9._______ The actual granting of a franchise.
10. _______ An individual or organization granting a franchise.
a. venture capital
b. franchisee
c. joint venture
d. Small-Business Institutes (SBIs)
e. SCORE
f. small business
g. franchise
h. strategic alliance
i. business plan
j. franchising
k. SBA
l. franchisor

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