1. Why did Global Green Books Publishing struggle? 2. What kind of suggestions would you give to Brad and Jim?
Mini-Case Study: Project Management at Global Green Books Publishing Global Green Books Publishing
was started two years ago by two friends, Jim King and Brad Mount, who met in college while studying in
Philadelphia, USA. In the new business Jim focused on editing, sales and marketing while Brad Mount did
the electronic assembly and publishing of books for Global Green Books. Their business was successful
and profitable in the first two years, largely due to contracts from two big businesses.
In their third year they got very busy thanks to their third major customer, a local college that needed
customized eBooks. They hired several part time employees to help them with their publishing business.
But by the end of third year of operation, Global Green Books started experiencing critical problems. They
were:
unable to leverage all the new employees effectively
unable to deliver eBooks to their customers on
unable to provide quality texts—time and money was being spent fixing defects in their products
unable to control costs—their business was not profitable in the third year.
Global Green Books saw a significant rise in issues, a lot of unpleasant “surprises” were cropping up;
business was down as new resources were hired, also some of the projects were poorly estimated. The
local university was unhappy as their eBook products reached campus late for use by professors and
student. In some cases, the books were a week or two late. Since the courses must start on schedule and
students need their books at the beginning of their courses, the new lucrative college customer was
unhappy.
One of the new part-time employees hired by Jim and Brad is you. As you had taken a project
management course at college, comment on the below:
1. Why did Global Green Books Publishing struggle?
2. What kind of suggestions would you give to Brad and Jim?
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