1. What types of presentations will Brandon and Sara give? Will their audience members be internal, external, or a mixture? 2. Which factors outlined in Chapter 10 (audience, occasion, speaker) should Sara and Brandon consider for each presentation? 3. What is one type of supporting material you could use to make the point of one of your presentations clearer?
Fresh Air Sports Rentals began eight years ago in a southern California beachfront hut. At that hut, Brandon and Sara Belmont rented out fat-tired cruiser bikes to tourists. Business was good - so good, in fact, that within a year, Fresh Air customers could also rent a variety of other outdoor gear, including surfboards, mountain bikes, and paddleboats. Over the years, Fresh Air has grown into a network of 18 locations throughout the western United States and Canada. The company is now big enough that name recognition is feeding the business: Customers who have rented from Fresh Air in one location look for it in other vacation spots. Brandon and Sara are now just weeks away from expanding their business to resorts on the East Coast, in Mexico, and in Central America. Next month, Fresh Air is having its first-ever associates' meeting in San Diego. Brandon and Sara need to develop several presentations for that event: A keynote speech, welcoming the employees and building enthusiasm for the company and the upcoming meeting. During this speech, Sara and Brandon will also introduce Fresh Air's new management team. An informative program on how to avoid sexual harassment claims. Fresh Air's new human relations director will deliver this talk, but Sara wants to play a major role in its development. A session introducing the company's new incentive plan, under which employees will receive bonuses for increasing sales. While the potential for greater compensation is good, base salaries will decline under this arrangement. Brandon knows it is important to sell the plan to employees if it is to have a chance of succeeding. A series of awards presentations at the Closing dinner. At this session, employees will be honored for their exceptional service. Brandon and Sara want to include enough employee awards to bost morale, without creating so many awards that they appear meaningless. A public announcement of the business's expansion, allowing for a series of formal question-and-answer sessions with interested members of the media.
1. What types of presentations will Brandon and Sara give? Will their audience members be internal, external, or a mixture?
2. Which factors outlined in Chapter 10 (audience, occasion, speaker) should Sara and Brandon consider for each presentation?
3. What is one type of supporting material you could use to make the point of one of your presentations clearer?
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