Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Transcribed Image Text:### Discussion Forum Topic
#### 1. What are the major issues in the constant battle over music streaming rights? How do you think these issues should be resolved?
**Expectations:**
1. Please provide a 50-100 word response to this question. I am looking for great detail and professionalism in your answer.
2. You will need to reply to at least 2 other classmates to receive (possible) full credit.
**Important Information for Discussion Forum Topics:**
For the student to earn the full 100 points for each Discussion Forum Topic, ALL must meet the following criteria:
1. Submitted posts in a timely manner and in step with the posted topic calendar deadlines. Professional presentation is required with no grammar, spelling, or punctuation errors.
2. Made good use of the principles and concepts presented in the chapter readings.
3. Provided adequate support and justification.
4. Applied a level of understanding expected of a college-level student.
Transcribed Image Text:**Guidelines for Participation in Discussion Forums**
1. **Response Requirements:**
- Please provide a 50-100 word response to the question. Detailed and professional answers are expected.
2. **Interaction with Classmates:**
- You must reply to at least two other classmates to possibly receive full credit.
---
**Important Information for Discussion Forum Topics:**
To earn the full 100 points for each Discussion Forum Topic, students must meet the following criteria:
1. **Timeliness and Presentation Quality:**
- Posts must be submitted on time, adhering to the posted topic calendar deadlines.
- Professional presentation is required, with no grammar, spelling, or punctuation errors.
2. **Usage of Principles and Concepts:**
- Responses should effectively use the principles and concepts from the chapter readings.
3. **Support and Justification:**
- Posts must provide adequate support and justification for the opinions and statements made.
4. **Understanding:**
- Demonstrate a level of understanding expected of a college-level student.
5. **Additional Examples:**
- When appropriate, include additional examples to validate responses.
6. **Replies to Classmates:**
- Engage with at least two other classmates' posts, adhering to the above-mentioned criteria for quality and content.
By following these guidelines, students can ensure their participation is meaningful and meets the academic standards required for full credit.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 4 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning