Questions:1. Was my manager wrong for seeking to pocket the donation money as profit? Does it make any difference that the golf course was experiencing perilous economic times? (After all, if the course goes out of business, tournaments cannot be held at all).2. Was I right in challenging my manager? Should I have handled this differently?3. Do you think the companies would have felt cheated if the golf course had pocketed their donations? DONATIONS FOR PROFITW hile working as the director of junior golf at aNashville area golf course, I was put in chargeof fund-raising. This task required me to spendnumerous hours calling and visiting local businesses,seeking their donations for our end-of-the-summergolf tournament. After weeks of campaigning formoney, I was pleased to have raised $3,000 for thetournament. The money was intended to be used forprizes, food, and trophies for the two-day Tourna-ment of Champions.I notified the golf course manager of myintentions to spend the money at a local golf storeto purchase prizes for the participants. Upon hearingof my decision to spend all of the contributionmoney on the tournament, my manager asked me tospend only $1,500. I was confused by this requestbecause I had encouraged various companies tocontribute by telling them that their money would allbe spent on the children registered in the tourna-ment. My manager, however, told me that the golfcourse would pocket the other $1,500 as pure profit.He said the economy had been struggling and thatthe course could use any extra money to boostprofits.I was deeply angered that I had given my word tothese companies and now the golf course was goingto pocket half the donations. Feeling that mymanager was in the wrong, I went to him again,this time with an ultimatum. The money was eitherto be spent entirely on the tournament or I wouldreturn all of the checks personally, citing mymanager's plan as the reason. In response, he saidthat I could spend the money any way I desired, buthe would appreciate it if I were frugal with themoney. I spent it all.1. Was my manager wrong for seeking to pocket thedonation money as profit? Does it make anydifference that the golf course was experiencingperilous economic times? (After all, if the coursegoes out of business, tournaments cannot beheld at all).2. Was I right in challenging my manager? Should Ihave handled this differently?3. Do you think the companies would have feltcheated if the golf course had pocketed theirdonations?Contributed by Eric Knox

Not for profit organizations work for towards a particular cause, their main aim is not profit but…

1. Was my manager wrong for seeking to pocket the donation money as profit? Does it make any difference that the golf course was experiencing perilous economic times? (After all, if the course goes out of business, tournaments cannot be held at all). 2. Was I right in challenging my manager? Should I have handled this differently? 3. Do you think the companies would have felt cheated if the golf course had pocketed their donations?

1. Was my manager wrong for seeking to pocket the donation money as profit? Does it make any difference that the golf course was experiencing perilous economic times? (After all, if the course goes out of business, tournaments cannot be held at all). 2. Was I right in challenging my manager? Should I have handled this differently? 3. Do you think the companies would have felt cheated if the golf course had pocketed their donations?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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