1. Search a multinational business and Identify which media they use in communicating to the market. 2. Discuss how the firm achieved the four main objectives of mass communication. 3. Describe which medium is most helpful to the firm. Support your description with evidence used by the firm.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Search a multinational business and Identify which media they use in
communicating to the market.
2. Discuss how the firm achieved the four main objectives of mass
communication.
3. Describe which medium is most helpful to the firm. Support your description
with evidence used by the firm.
Transcribed Image Text:1. Search a multinational business and Identify which media they use in communicating to the market. 2. Discuss how the firm achieved the four main objectives of mass communication. 3. Describe which medium is most helpful to the firm. Support your description with evidence used by the firm.
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