1. Provide an example for each of the three broad types of brands (Producer, dealer, generic). 2. Discuss below three elements of brand identity. Provide a suitable example of the the three elements chosen. 1. The brand name 2. The logo or symbol 3. Colour
1. Provide an example for each of the three broad types of brands (Producer, dealer, generic). 2. Discuss below three elements of brand identity. Provide a suitable example of the the three elements chosen. 1. The brand name 2. The logo or symbol 3. Colour
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
1. Provide an example for each of the three broad types of brands (Producer, dealer,
generic).
2. Discuss below three elements of brand identity. Provide a suitable example of the the three
elements chosen.
1. The brand name
2. The logo or symbol
3. Colour
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