Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Transcribed Image Text:Instructions:
1. List one brand that you think markets according to the
principles of Marketing 3.0. Explain in at least two
sentences.
2. Do you agree or disagree that it is important for
companies/brands to have strong corporate
responsibility platforms? Explain in at least 2 sentences.
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