1. In a scenario where you are creating a product to sell, what are the things that you need to consider? Why?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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It Ways Of starting a business. You will
U Die entrepreneurial process, which starts with identifying and
evaluating the opportunity. The heart of this module is the scanning of the marketing
environment where you formulate a product or service solution applying the techniques
of seeking, screening, and seizing opportunities. As a result, you will deal with analyzing
the need of the market, think of the potential set of products or services that will meet
the need, assess the feasibility of the solution, and select the best product or service
De
that will address the need.
• PRE-ACTIVITY
Directions: Answer the following.
1. In a scenario where you are creating a product to sell, what are the things that
you need to consider? Why?
2. What are the role of your neighbors, friends, family members and the community
if you are going to put up a business?
3 |Page
Transcribed Image Text:It Ways Of starting a business. You will U Die entrepreneurial process, which starts with identifying and evaluating the opportunity. The heart of this module is the scanning of the marketing environment where you formulate a product or service solution applying the techniques of seeking, screening, and seizing opportunities. As a result, you will deal with analyzing the need of the market, think of the potential set of products or services that will meet the need, assess the feasibility of the solution, and select the best product or service De that will address the need. • PRE-ACTIVITY Directions: Answer the following. 1. In a scenario where you are creating a product to sell, what are the things that you need to consider? Why? 2. What are the role of your neighbors, friends, family members and the community if you are going to put up a business? 3 |Page
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