M1 1. If you were the CEO of Amer Sports (Arc'teryx'sparent company) looking to re-enter the Russianmarket, would you return as a local distributor orrelocate distribution chains? Explain your answerand what distribution factors you would consider.2. Outline an e-commerce company that hasstopped all distribution to Russia. How do you thinkthis will affect the company's current and futureoperations?

Since you have asked multiple questions, we will solve the first question for you. If you want any…

Answered: 1. If you were the CEO of Amer Sports…

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter16: Integrated Marketing Communications

Section16.2: Because You’re Worth It: Imc At L’oréal

Problem 3C

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