1. How you approach your analysis of the information? 2. What in your opinion is the biggest benefit and why? 3. What in your opinion is the most serious risk and why?
’ve been asked to send you a summary of our main learning points from our experience of adopting direct dispatch with an external supplier of Sunsilk. There are two I would highlight: Visibility of data: We and our retail customers need accurate data on stock levels – as if it’s held in our own warehouse. We invested in integrating order management systems with the supplier’s systems, and real-time stock visibility systems gave everyone more confidence. A ‘whiteboard’ tool helped us communicate with suppliers for example by adding comments to a specific order. Dispatch documentation and labeling: There were some situations where the product arrived without company or Sunsilk branding or with poor labeling; our concern was damage to our brand reputation. We resolved it by giving our supplier a cost-effective and straightforward document and labeling production facilities. This is, however, just one example of how important quality assurance processes are when adopting a new methodology like direct dispatch. I hope this is useful.\
So let's move to the business problem, come up with a solution, and prepare to present your recommendations. As part of your response, please cover:
1. How you approach your analysis of the information?
2. What in your opinion is the biggest benefit and why?
3. What in your opinion is the most serious risk and why?
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