Answered: 1. How similar is modern communication…

1. How similar is modern communication with traditional face to face communication? 2. How different is modern communication from what it is used to be?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Answer the following questions. 1. How similar is modern communication with traditional face to face communication? 2. How different is modern communication from what it is used to be?

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