1. How are digital technologies transforming retail grocery markets? Critically discuss the opportunities and threats of new digital technologies for the retail grocery industry. How can a SWOT analysis help organisations in the retail grocery market remain sustainable in Saudi Arabia?
1. How are digital technologies transforming retail grocery markets? Critically discuss the opportunities and threats of new digital technologies for the retail grocery industry. How can a SWOT analysis help organisations in the retail grocery market remain sustainable in Saudi Arabia?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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
Transcribed Image Text:1. How are digital technologies
transforming retail grocery markets?
Critically discuss the opportunities and
threats of new digital technologies for
the retail grocery industry. How can a
SWOT analysis help organisations in the
retail grocery market remain sustainable
in Saudi Arabia?
2. What are the main factors influencing
an organization's marketing
environment? Using a framework of
your choice, describe how trends in
each of the main environments impacts
on the current European market for
airline flights. How could these insights
into the marketing environment help to
shape marketing strategy for Saudi
Airline when developing this market?
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