QuentionEnven it is the cntial to ous ių on the productsa pnduct that is so gird ,au timar anitl seek antn lis pocuss pnimarilyoducts. Srld diven may inuolue in troducinganrop extenfions to serve eritting os tumenson aummucating theaustomey.llINTRODUCTION TO AGRIBUSINESS MANAGEMENTDiscussion Questions:1. Explain the difference among product-driven, sales driven, and market driven firms. Whyare these clifferences important to an agribusiness manager?2. How can an agribusiness manager evaluate the strengths and weaknesses of his or herorganization? Why is it important to understand what an agribusiness does well and tounderstand those areas where performance is not as strong?3. What is meant by market segment?Select three different products-one marketed online,one in newspaper, one from a farm magazine. Describe the market segment targeted foreach product.UnaBa

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1. Explain the difference among product-driven, sales driven, and market driven firms. Why are these clifferences important to an agribusiness manager?

Practical Management Science

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Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

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Question

Quention
Enven it is the cntial to ous ių on the products
a pnduct that is so gird ,au timar anitl seek ant
n lis pocuss pnimarily
oducts. Srld diven may inuolue in troducing
anrop extenfions to serve eritting os tumens
on aummucating the
austomey.
ll
INTRODUCTION TO AGRIBUSINESS MANAGEMENT
Discussion Questions:
1. Explain the difference among product-driven, sales driven, and market driven firms. Why
are these clifferences important to an agribusiness manager?
2. How can an agribusiness manager evaluate the strengths and weaknesses of his or her
organization? Why is it important to understand what an agribusiness does well and to
understand those areas where performance is not as strong?
3. What is meant by market segment?Select three different products-one marketed online,
one in newspaper, one from a farm magazine. Describe the market segment targeted for
each product.
Una
Ba

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