Justify the need for an organisation to change its business model innovations strategy
Johnson et al. posits that business model innovations have changed or reshaped entire industries. Basing on his assumptions. Justify the need for an organisation to change its business model innovations strategy

A business model, in its most basic form, offers information about an organization's targeted marketplace, the requirements of that market, and the role that the firm's products or services will play in satisfying those needs.
The creation of new, distinct concepts that support an organization's financial sustainability, including its goal, as well as the procedures for bringing those concepts to life, is referred to as business model innovation. It is a process through which a company modifies its business model.
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