Question:1. Do you agree that tobacco/cigarette advertising shouldbe banned? Why or Why not?2. Knowing that tobacco is both dangerous andaddictive, do you think that more warnings on cigarettepackaging/labels should be placed (in addition to"Government Warning: Cigarette Smoking is DangerousTo Your Health")?

Yes, cigarettes are the cause of the largest preventable cause of death and disease, do little but…

Answered: 1. Do you agree that tobacco/cigarette…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Identify the cultural values of Alibaba Group, Uber and Mercedes. (list 4 values of each companies)Single line text.
Dolce and Gabbana: Racism, Stereotypes or Being Funny?On November 21, 2018, in Shanghai, China, millions of dollars and 500 viewers were at stake ina one hour fashion show featuring the major fashion brand Dolce & Gabbana (D&G). However,the brand instead cancelled the show only hours before it was scheduled to begin aftercontroversial video advertisements and private Instagram messages, allegedly sent by StefanoGabbana himself, went viral. The predominant accusation—that the videos were racist—was seenas justification for subsequent boycotts by Chinese celebrities and models. In fact, to the Chinese,saw the public viewing the videos as an insult to their national identity, the series had othersevere consequences. Chinese e-platforms, stopped carrying D& G.How could D&G repair the damage done to its reputation, especially in China?The Controversial VideoThe three 40-second videos were released on D&G’s Instagram, Twitter, and Facebookprofiles, as well as its Weibo…
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Google and China Google ended itssearch product in China in 2010 and is effectively blocked in the country. However,a report emerged last year that the search giant was looking to launch a censored version of itssearch app in China. The initiative, which the company acknowledged publicly, was in its earlystages. In China, all internet services are required to censor information which the governmentdeems sensitive.However, Vice President for Government Affairs and Public Policy at the company, Karan Bhatia,said this week that Google had abandoned plans for “Project Dragonfly,” the name of its Chinasearch product initiative. So right now, Google is still blocked in China and can only be accessed via a virtual private network(VPN), which helps mask a user’s internet location.Source: Adapted from Kharpal, A. 2019. Google has been accused of working with China. Here’swhat they’ve been doing there. Q.1.2 Identify and discussthe level of management Larry Page and Sergey Brin represented in…
Many parents have an irrational fear of having their children vaccinated. Using the tools described in Chapter 9, design a social marketing plan to enhance vaccination rates in this population in the U.S. (Kotler, p. 354).
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1. Do you agree that tobacco/cigarette advertising should be banned? Why or Why not?