Question:1. Do you agree that tobacco/cigarette advertising shouldbe banned? Why or Why not?2. Knowing that tobacco is both dangerous andaddictive, do you think that more warnings on cigarettepackaging/labels should be placed (in addition to"Government Warning: Cigarette Smoking is DangerousTo Your Health")?

Yes, cigarettes are the cause of the largest preventable cause of death and disease, do little but…

Answered: 1. Do you agree that tobacco/cigarette…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Consumers and lawyers in more than 10 regions accused a prominent nationwide chain of auto repair shops of misleading customers and selling them unnecessary parts and services, from brake jobs to front-end alignments. "In the face of declining revenues, shrinking market share, and am increasingly competitive market performance of its auto centers given product-specific sales quotas – sell so many springs, shock absorbers, alignments, or brake jobs per shift – and paid a commission based on sales [F]ailure to meet quotas could lead to a transfer or a reduction in work hours. Some employees spoke of the "pressure, pressure, pressure" to bring in sales. This pressure-cooker atmosphere created conditions under which employees felt that the only way to satisfy top management was by selling products and services to customers that they didn't really need. Suppose all automotive repair businesses routinely followed the practice of attempting to sell customers unnecessary parts and services.…
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1. Do you agree that tobacco/cigarette advertising should be banned? Why or Why not?