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1. Based on the facts presented, what do you think is Amazon.com's competitive strategy? Refer to Porter's Competitive Strategy Framework to assist you, and to explain your answer. 2. Jeff Bezos, CEO of Amazon.com has stated that the best customer support is none. What does that mean? Explain your answer. 3. Suppose you work for Amazon, or a company that takes innovation as seriously as Amazon does. What do you suppose is the likely reaction to an employee who says to his or her boss, "But, I don't know how to do that"? Explain your answer. 4. Using your own words and your own experience, what skills and abilities do you think you need to have to thrive at an organization like Amazon? Explain your answer. 5. What should UPS and FedEx be doing in response to Amazon's interest in drone delivery via Amazon Prime Air? Explain your answer.

1. Based on the facts presented, what do you think is Amazon.com's competitive strategy? Refer to Porter's Competitive Strategy Framework to assist you, and to explain your answer. 2. Jeff Bezos, CEO of Amazon.com has stated that the best customer support is none. What does that mean? Explain your answer. 3. Suppose you work for Amazon, or a company that takes innovation as seriously as Amazon does. What do you suppose is the likely reaction to an employee who says to his or her boss, "But, I don't know how to do that"? Explain your answer. 4. Using your own words and your own experience, what skills and abilities do you think you need to have to thrive at an organization like Amazon? Explain your answer. 5. What should UPS and FedEx be doing in response to Amazon's interest in drone delivery via Amazon Prime Air? Explain your answer.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Based on the facts presented, what do you think is Amazon.com's competitive strategy? Refer to Porter's Competitive Strategy Framework to assist you, and to explain your answer. 2. Jeff Bezos, CEO of Amazon.com has stated that the best customer support is none. What does that mean? Explain your answer. 3. Suppose you work for Amazon, or a company that takes innovation as seriously as Amazon does. What do you suppose is the likely reaction to an employee who says to his or her boss, "But, I don't know how to do that"? Explain your answer. 4. Using your own words and your own experience, what skills and abilities do you think you need to have to thrive at an organization like Amazon? Explain your answer. 5. What should UPS and FedEx be doing in response to Amazon's interest in drone delivery via Amazon Prime Air? Explain your answer.
Transcribed Image Text:1. Based on the facts presented, what do you think is Amazon.com's competitive strategy? Refer to Porter's Competitive Strategy Framework to assist you, and to explain your answer. 2. Jeff Bezos, CEO of Amazon.com has stated that the best customer support is none. What does that mean? Explain your answer. 3. Suppose you work for Amazon, or a company that takes innovation as seriously as Amazon does. What do you suppose is the likely reaction to an employee who says to his or her boss, "But, I don't know how to do that"? Explain your answer. 4. Using your own words and your own experience, what skills and abilities do you think you need to have to thrive at an organization like Amazon? Explain your answer. 5. What should UPS and FedEx be doing in response to Amazon's interest in drone delivery via Amazon Prime Air? Explain your answer.
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