1. Based on the facts presented, what do you think is Amazon.com's competitive strategy? Refer to Porter's Competitive Strategy Framework to assist you, and to explain your answer. 2. Jeff Bezos, CEO of Amazon.com has stated that the best customer support is none. What does that mean? Explain your answer. 3. Suppose you work for Amazon, or a company that takes innovation as seriously as Amazon does. What do you suppose is the likely reaction to an employee who says to his or her boss, "But, I don't know how to do that"? Explain your answer. 4. Using your own words and your own experience, what skills and abilities do you think you need to have to thrive at an organization like Amazon? Explain your answer. 5. What should UPS and FedEx be doing in response to Amazon's interest in drone delivery via Amazon Prime Air? Explain your answer.
1. Based on the facts presented, what do you think is Amazon.com's competitive strategy? Refer to Porter's Competitive Strategy Framework to assist you, and to explain your answer. 2. Jeff Bezos, CEO of Amazon.com has stated that the best customer support is none. What does that mean? Explain your answer. 3. Suppose you work for Amazon, or a company that takes innovation as seriously as Amazon does. What do you suppose is the likely reaction to an employee who says to his or her boss, "But, I don't know how to do that"? Explain your answer. 4. Using your own words and your own experience, what skills and abilities do you think you need to have to thrive at an organization like Amazon? Explain your answer. 5. What should UPS and FedEx be doing in response to Amazon's interest in drone delivery via Amazon Prime Air? Explain your answer.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:1. Based on the facts presented, what do you think is Amazon.com's
competitive strategy? Refer to Porter's Competitive Strategy
Framework to assist you, and to explain your answer.
2. Jeff Bezos, CEO of Amazon.com has stated that the best customer
support is none. What does that mean? Explain your answer.
3. Suppose you work for Amazon, or a company that takes innovation as
seriously as Amazon does. What do you suppose is the likely reaction
to an employee who says to his or her boss, "But, I don't know how to
do that"? Explain your answer.
4. Using your own words and your own experience, what skills and
abilities do you think you need to have to thrive at an organization
like Amazon? Explain your answer.
5. What should UPS and FedEx be doing in response to Amazon's
interest in drone delivery via Amazon Prime Air? Explain your answer.
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