1. Austin's cell phone manufacturer wants to upgrade their product mix to encompass an exciting new feature on their cell phone. This would require a new high-tech machine. You are excited about his new project and are recommending the purchase to your board of directors. Here is the information you have compiled to complete this recommendation: Unit selling price Unit variable cost Fixed Costs Depreciation costs Expected sales $45, $25, $200,000, $35,000, 10,000 units per year According to the information, the project will last 10 years and require an initial investment of $800,000, depreciated with straight-line over the life of the project until the final value is zero. The firm's tax rate is 30% and the required rate of return is 12%. You believe that the variable cost and sales volume may be as much as 10% higher or lower than the initial estimate. Your boss understands the risks but asks you to explain the alternatives in a brief memo to the board. Write a memo to the Board of Directors objectively weighing out the pros and cons of this project and make your recommendation(s).

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
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1. Austin's cell phone manufacturer wants to upgrade their product mix to encompass an exciting new
feature on their cell phone. This would require a new high-tech machine. You are excited about his
new project and are recommending the purchase to your board of directors. Here is the information
you have compiled to complete this recommendation:
Unit selling price
Unit variable cost
Fixed Costs
Depreciation costs
Expected sales
$45,
$25,
$200,000,
$35,000,
10,000 units per year
According to the information, the project will last 10 years and require an initial investment of
$800,000, depreciated with straight-line over the life of the project until the final value is zero. The
firm's tax rate is 30% and the required rate of return is 12%. You believe that the variable cost and
sales volume may be as much as 10% higher or lower than the initial estimate. Your boss understands
the risks but asks you to explain the alternatives in a brief memo to the board. Write a memo to the
Board of Directors objectively weighing out the pros and cons of this project and make your
recommendation(s).
Transcribed Image Text:1. Austin's cell phone manufacturer wants to upgrade their product mix to encompass an exciting new feature on their cell phone. This would require a new high-tech machine. You are excited about his new project and are recommending the purchase to your board of directors. Here is the information you have compiled to complete this recommendation: Unit selling price Unit variable cost Fixed Costs Depreciation costs Expected sales $45, $25, $200,000, $35,000, 10,000 units per year According to the information, the project will last 10 years and require an initial investment of $800,000, depreciated with straight-line over the life of the project until the final value is zero. The firm's tax rate is 30% and the required rate of return is 12%. You believe that the variable cost and sales volume may be as much as 10% higher or lower than the initial estimate. Your boss understands the risks but asks you to explain the alternatives in a brief memo to the board. Write a memo to the Board of Directors objectively weighing out the pros and cons of this project and make your recommendation(s).
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