1. A company providing broadband Internet access wants to target many different types of users (e.g. business, home, off-peak) 2. A luxury limo service wants to offer clients an exclusive service where all their needs are catered for in a professional manner 3. A new sparkling lemon drink is being launched into the already highly competitive fizzy drinks market 4. A business producing an anti-ageing wrinkle cream wants to position its product SO customers believe it to be of better quality that its nearest rivals 5. A well-established manufacturer of washing powder wants to increase its sales and gain more customers
1. A company providing broadband Internet access wants to target many different types of users (e.g. business, home, off-peak) 2. A luxury limo service wants to offer clients an exclusive service where all their needs are catered for in a professional manner 3. A new sparkling lemon drink is being launched into the already highly competitive fizzy drinks market 4. A business producing an anti-ageing wrinkle cream wants to position its product SO customers believe it to be of better quality that its nearest rivals 5. A well-established manufacturer of washing powder wants to increase its sales and gain more customers
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:FEACHEES
Adaptive Community for the Continuity of Education and Student Services
National Teachers College
Exercise No. 2: Write down the appropriate pricing strategy for each of the given
scenarios below.
1. A company providing broadband Internet access wants to target many different
types of users (e.g. business, home, off-peak)
2. A luxury limo service wants to offer clients an exclusive service where all their
needs are catered for in a professional manner
3. A new sparkling lemon drink is being launched into the already highly competitive
fizzy drinks market
4. A business producing an anti-ageing wrinkle cream wants to position its product
sO customers believe it to be of better quality that its nearest rivals
5. A well-established manufacturer of washing powder wants to increase its sales
and gain more customers
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