1) When does a gift become a bribe?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Answer the questions in a few sentences. (1) When does a gift become a bribe? The law is unclear, and perceptions differ from country to country. (2) How can corporations monitor corruption and enforce corporate policies in their foreign branches? (3) What are other ways than bribery to gain a competitive edge in countries where bribes are both accepted and expected?
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