1- Toyota has built a huge manufacturing capacity that can produce millions of cars each year for a wide variety of consumers. Why was it able to become so much bigger than any other auto manufacturer? 2- Has Toyota done the right thing by manufacturing a car brand for everyone? Why or why not?

Marketing
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ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
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1- Toyota has built a huge manufacturing
capacity that can produce millions of cars
each year for a wide variety of consumers.
Why was it able to become so much bigger
than any other auto manufacturer?
2- Has Toyota done the right thing by
manufacturing a car brand for everyone? Why
or why not?
Transcribed Image Text:1- Toyota has built a huge manufacturing capacity that can produce millions of cars each year for a wide variety of consumers. Why was it able to become so much bigger than any other auto manufacturer? 2- Has Toyota done the right thing by manufacturing a car brand for everyone? Why or why not?
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