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1) Formulate the research objectives of the study by considering the theoretical concepts, possible research methodology, and the possible contributions of the study. • To identify key Chinese cultural values relevant to consumer behavior by conducting a literature review and qualitative analysis To assess the impact of Chinese cultural values on customer expectations with surveys or interviews to define how these values influence customer expectations o Compare and contrast cultural influences on customer satisfaction between China and the West and identify key differences and similarities by conducting cross-cultural comparisons o To contribute to the understanding and knowledge of consumer behavior by offering insights 2) Construct the conceptual framework of the study by considering the existing knowledge in the area, possible relationships between concepts, and the research gaps that this study responds to. o Concept 1: Chinese cultural values o Concept 2: Service quality o Concept 3: Customer satisfaction Relationship between concepts: Chinese cultural values and perceived quality service significantly influence customer satisfaction. Research gaps: Influence of Chinese cultural values on customer satisfaction and how these cultural values shape customer expectations.

1) Formulate the research objectives of the study by considering the theoretical concepts, possible research methodology, and the possible contributions of the study. • To identify key Chinese cultural values relevant to consumer behavior by conducting a literature review and qualitative analysis To assess the impact of Chinese cultural values on customer expectations with surveys or interviews to define how these values influence customer expectations o Compare and contrast cultural influences on customer satisfaction between China and the West and identify key differences and similarities by conducting cross-cultural comparisons o To contribute to the understanding and knowledge of consumer behavior by offering insights 2) Construct the conceptual framework of the study by considering the existing knowledge in the area, possible relationships between concepts, and the research gaps that this study responds to. o Concept 1: Chinese cultural values o Concept 2: Service quality o Concept 3: Customer satisfaction Relationship between concepts: Chinese cultural values and perceived quality service significantly influence customer satisfaction. Research gaps: Influence of Chinese cultural values on customer satisfaction and how these cultural values shape customer expectations.

Ciccarelli: Psychology_5 (5th Edition)
Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
Section: Chapter Questions
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Please provide more information from any of the two questions I answered.
1) Formulate the research objectives of the study by considering the theoretical concepts, possible research methodology, and the possible contributions of the study. • To identify key Chinese cultural values relevant to consumer behavior by conducting a literature review and qualitative analysis o To assess the impact of Chinese cultural values on customer expectations with surveys or interviews to define how these values influence customer expectations o Compare and contrast cultural influences on customer satisfaction between China and the West and identify key differences and similarities by conducting cross-cultural comparisons o To contribute to the understanding and knowledge of consumer behavior by offering insights 2) Construct the conceptual framework of the study by considering the existing knowledge in the area, possible relationships between concepts, and the research gaps that this study responds to. o Concept 1: Chinese cultural values o Concept 2: Service quality o Concept 3: Customer satisfaction Relationship between concepts: Chinese cultural values and perceived quality service significantly influence customer satisfaction. Research gaps: Influence of Chinese cultural values on customer satisfaction and how these cultural values shape customer expectations.
Transcribed Image Text:1) Formulate the research objectives of the study by considering the theoretical concepts, possible research methodology, and the possible contributions of the study. • To identify key Chinese cultural values relevant to consumer behavior by conducting a literature review and qualitative analysis o To assess the impact of Chinese cultural values on customer expectations with surveys or interviews to define how these values influence customer expectations o Compare and contrast cultural influences on customer satisfaction between China and the West and identify key differences and similarities by conducting cross-cultural comparisons o To contribute to the understanding and knowledge of consumer behavior by offering insights 2) Construct the conceptual framework of the study by considering the existing knowledge in the area, possible relationships between concepts, and the research gaps that this study responds to. o Concept 1: Chinese cultural values o Concept 2: Service quality o Concept 3: Customer satisfaction Relationship between concepts: Chinese cultural values and perceived quality service significantly influence customer satisfaction. Research gaps: Influence of Chinese cultural values on customer satisfaction and how these cultural values shape customer expectations.
Case 7: Emma's research investigating the influence of Chinese cultural values on customer satisfaction 5 5 Emma, a British PhD student who has lived in China for two years noticed that Chinese customers' perception of service quality is very different to customers from the West. She started questioning both the applicability of Western concepts to Chinese customers as well as the validity of research instruments used by the researchers when investigating Chinese customers. Having discussed her research ideas with her supervisor and done some reading on the topic, she set her research aim as: 'To investigate the influence of Chinese cultural values on customer satisfaction'. Questions You have been asked to advise Emma on articulating her research objectives and constructing her conceptual framework. 1) Formulate the research objectives of the study by considering the theoretical concepts, possible research methodology, and the possible contributions of the study. 2)Construct the conceptual framework of the study by considering the existing knowledge in the area, possible relationships between concepts, and the research gaps that this study responds to.
Transcribed Image Text:Case 7: Emma's research investigating the influence of Chinese cultural values on customer satisfaction 5 5 Emma, a British PhD student who has lived in China for two years noticed that Chinese customers' perception of service quality is very different to customers from the West. She started questioning both the applicability of Western concepts to Chinese customers as well as the validity of research instruments used by the researchers when investigating Chinese customers. Having discussed her research ideas with her supervisor and done some reading on the topic, she set her research aim as: 'To investigate the influence of Chinese cultural values on customer satisfaction'. Questions You have been asked to advise Emma on articulating her research objectives and constructing her conceptual framework. 1) Formulate the research objectives of the study by considering the theoretical concepts, possible research methodology, and the possible contributions of the study. 2)Construct the conceptual framework of the study by considering the existing knowledge in the area, possible relationships between concepts, and the research gaps that this study responds to.
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