Case 4: Lucy's research on the influence of our emotions and feelings towards our partners on our impulse buying behaviour Lucy's research is investigating consumers' attitudes towards Valentine's Day. She is particularly interested in finding out about consumer buying behaviours on special occasions and to what extent emotions and feelings for partners influence impulse buying behaviours. Having looked at the literature and identified publications on consumer buying decisions, Lucy has set herself a research question of: How do emotions and feelings affect impulse buying behaviour of consumers? Lucy is interested in understanding the emotions and feelings behind the commercial interactions. She has made it clear to her supervisor that she is not interested in how much people spend, how often they shop, and how many times they make purchases, even though she understands that these are also inter-related with the research question. Questions 1) What would be the ideal research philosophy to adopt in order to investigate the topic? Please explain. 2) What would be the ideal research approach to adopt in order to research the topic? Please explain. 3) What would be the ideal research strategy(/strategies) to adopt in order to investigate the topic? Please explain. 4) Could Lucy consider an experimental research design for her study? How could she use experimental research?

Ciccarelli: Psychology_5 (5th Edition)

5th Edition

ISBN:9780134477961

Author:Saundra K. Ciccarelli, J. Noland White

Publisher:Saundra K. Ciccarelli, J. Noland White

Chapter1: The Science Of Psychology

Section: Chapter Questions

Problem 1TY

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Question

Case 4: Lucy's research on the influence of our emotions and feelings towards our partners on our impulse buying
behaviour
Lucy's research is investigating consumers' attitudes towards Valentine's Day. She is particularly interested in finding out about consumer
buying behaviours on special occasions and to what extent emotions and feelings for partners influence impulse buying behaviours. Having
looked at the literature and identified publications on consumer buying decisions, Lucy has set herself a research question of: How do
emotions and feelings affect impulse buying behaviour of consumers? Lucy is interested in understanding the emotions and feelings behind the
commercial interactions. She has made it clear to her supervisor that she is not interested in how much people spend, how often they shop,
and how many times they make purchases, even though she understands that these are also inter-related with the research question.
Questions
1) What would be the ideal research philosophy to adopt in order to investigate the topic? Please explain.
2) What would be the ideal research approach to adopt in order to research the topic? Please explain.
3) What would be the ideal research strategy(/strategies) to adopt in order to investigate the topic? Please explain.
4) Could Lucy consider an experimental research design for her study? How could she use experimental research?

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Step 1: Introduce Research

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Psychology research examines the multifaceted nature of human behaviour and the fundamental mechanisms of the mind. It is a complicated and dynamic field. It covers a wide range of subjects, approaches and applications all with the goal of understanding the hidden meanings of the human psyche. The goal of psychological study is to provide explanations for how and why people think, feel and act in certain ways. To obtain empirical data and make inferences about human behaviour and mental processes researchers employ a variety of techniques including experiments, surveys, observational studies and neuroimaging.