1-a. How much will net operating income increase (decrease) per month if the monthly advertising budget increases by $5,000, the monthly sales volume increases by 100 units, and the total monthly sales increase by $9,000?1-b. Should the advertising budget be increased? Data for Hermann Corporation are shown below:Selling priceVariable expensesContribution marginPercentPer Unit of Sales$ 90100%6370$ 2730%Fixed expenses are $30,000 per month and the company is selling 2,000 units per month.

1-a. How much will net operating income increase (decrease) per month if the monthly advertising budget increases by $5,000, the monthly sales volume increases by 100 units, and the total monthly sales increase by $9,000? 1-b. Should the advertising budget be increased?

1-a. How much will net operating income increase (decrease) per month if the monthly advertising budget increases by $5,000, the monthly sales volume increases by 100 units, and the total monthly sales increase by $9,000? 1-b. Should the advertising budget be increased?

FINANCIAL ACCOUNTING

10th Edition

ISBN:9781259964947

Author:Libby

Publisher:Libby

Chapter1: Financial Statements And Business Decisions

Section: Chapter Questions

Problem 1Q

See similar textbooks

Similar questions

A retail store sells a popular cosmetic called Devine and the store manager was given $140,000 by the corporate office to improve store performance any way she thinks best. The "base case" information is a price of $28 per bottle, a contribution margin of 0.30, a customer defection rate of 17 percent, and a repurchase frequency of five times a year. These improvement funds could be used to (a) increase the contribution margin to 0.39 or (b) reduce the customer defection rate to 12 percent or (c) increase the repurchase frequency to six times per year. Assume all other variables remain at the base case level for each of the three improvement options. Use the Excel template VLC to calculate the VLC for each option and summarize your answers using the table below. Round your answers to the nearest cent. Contribution Repurchase Defection Margin Frequency Rate 0.30 5 17% The 0.39 5 17% 0.30 5 12% 6 17% $ (a) (b) Price $28 $28 $28 (c) $28 0.30 What is the best way to use $140,000 in…
Please help me
3
8 The company recorded $5,000 sales with 60% contribution margin ratio in 2019. According to the sales manager, the company can increase the sales volume by 30% this year if the company spends $400 as advertisement expense and decreases the selling price by 10%, while unit variable cost remains the same. If CEO approves the plan, how does it affect the net operating income in 2020? А. $150 Decrease В. $250 Decrease С. $110 Increase D. $250 Increase Е. $510 Increase
Pm.10
6. . At a furniture factory, the average selling price of a table is $18, the average variable expense per table is $ 9, and the average fixed expense per month is $ 12,000. On average 2, 000 tables are sold at each month. If sales increase by 20%, by how much should net operating income increase? A. $ 7,200 B. $ 10,000 C. $8,000 D. $3,160
Suppose that Sea Shell Oil Company (SS) is pumping oil at a field off the coast of Nigeria. At this site, it has an extraction cost of $30 per barrel for the first 5 million barrels it pumps each year and then $60 per barrel for all subsequent barrels that it pumps each year, up to the site's maximum capacity of 90 million barrels per year. Instructions: Enter your answers as a whole number. In part b, round your answers for accounting and economic profit to 1 decimal place. a. Suppose the user cost is $60 per barrel for all barrels and that the current market price for oil is $105 per barrel. How many barrels will SS pump this year? million barrels What is the total accounting profit on the total amount of oil it pumps? $ million What is the total economic profit on those barrels of oil? $ million b. What will happen if the current market price for oil rises to $135 per barrel, while the user cost remains at $60 per barrel? How many barrels will SS pump? million barrels What will be…
6. 5-23 The president does not want to change the selling price. Instead, he wants to increase the sales commission by $1 per unit. He thinks that this move, combined with some increase in advertising, would increase this year’s sales by 25%. How much could the president increase this year’s advertising expense and still earn the same $60,000 net operating income as last year?
3.1 REQUIRED Calculate the following from the information given below: 3.1.1 Break-even quantity. 3.1.2 Break-even value using the marginal income 3.1.3 Margin of safety 3.1.4 Total Marginal Income and Net Profit/Loss if the sales price is reduced to R90 per unit.INFORMATION Dynamo Ltd manufactures calculators. The following information was extracted from the budget for the year ended 31 December 2023: Sales volume 20 000 units Selling price per unit R100 Variable manufacturing cost per unit R50 Variable marketing cost per unit 10% of the unit selling price Fixed manufacturing cost R400 000 Fixed administration and marketing costs R200 000
1. A company enjoys 30% margin and decides to reduce price by 6%. What % sales increase is needed to offset the reduction? 2. A company enjoys 40% margin and decides to increase the price by 8%. How far can sales drop before the company's profits drop below prior levels?
A8 please help....
Accounting Question