Minden Company Introduced a new product last year for which it is trying to find an optimal selling price. Marketing studies suggest that the company can increase sales by 5,000 units for each $2 reduction in the selling price. The company's present selling price is $66 per unit, and variable expenses are $40 per unit. Fixed expenses are $520,000 per year. The present annual sales volume (at the $66 selling price) is 17,500 units. Required: 1. What is the present yearly operating Income or loss? Note: A loss amount should be input with a minus sign. 2. What is the present break-even point in unit sales and In dollar sales? Note: Round Intermediate calculations and final answers to the nearest whole number. Break-even point in unit sales Break-even point in dollar sales 3. Assuming that the marketing studies are correct, what is the maximum annual profit that the company can earn? At how many units and at what selling price per unit would the company generate this profit? Maximum profit Number of units Selling price per unit

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter16: Cost-volume-profit Analysis
Section: Chapter Questions
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Minden Company Introduced a new product last year for which it is trying to find an optimal selling price. Marketing studies suggest
that the company can increase sales by 5,000 units for each $2 reduction in the selling price. The company's present selling price is
$66 per unit, and variable expenses are $40 per unit. Fixed expenses are $520,000 per year. The present annual sales volume (at the
$66 selling price) is 17,500 units.
Required:
1. What is the present yearly operating Income or loss?
Note: A loss amount should be input with a minus sign.
2. What is the present break-even point in unit sales and In dollar sales?
Note: Round Intermediate calculations and final answers to the nearest whole number.
Break-even point in unit sales
Break-even point in dollar sales
3. Assuming that the marketing studies are correct, what is the maximum annual profit that the company can earn? At how many units
and at what selling price per unit would the company generate this profit?
Maximum profit
Number of units
Selling price per unit
Transcribed Image Text:Minden Company Introduced a new product last year for which it is trying to find an optimal selling price. Marketing studies suggest that the company can increase sales by 5,000 units for each $2 reduction in the selling price. The company's present selling price is $66 per unit, and variable expenses are $40 per unit. Fixed expenses are $520,000 per year. The present annual sales volume (at the $66 selling price) is 17,500 units. Required: 1. What is the present yearly operating Income or loss? Note: A loss amount should be input with a minus sign. 2. What is the present break-even point in unit sales and In dollar sales? Note: Round Intermediate calculations and final answers to the nearest whole number. Break-even point in unit sales Break-even point in dollar sales 3. Assuming that the marketing studies are correct, what is the maximum annual profit that the company can earn? At how many units and at what selling price per unit would the company generate this profit? Maximum profit Number of units Selling price per unit
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