.Eastman Publishing Company is considering publishing a paperback textbook on spreadsheet applications for business. The fixed cost of manuscript preparation, textbook design, and production setup is estimated to be $60,000. Variable production and material costs are estimated to be $3 per book. Demand over the life of the book is estimated to be 3800 copies. The publisher plans to sell the text to college and university bookstores for $18 each. What is the breakeven point? What profit or loss can be anticipated with a demand of 3800 copies? With a demand of 3800 copies, what is the minimum price per copy that the publisher must charge to break even?
.Eastman Publishing Company is considering publishing a paperback textbook on spreadsheet applications for business. The fixed cost of manuscript preparation, textbook design, and production setup is estimated to be $60,000. Variable production and material costs are estimated to be $3 per book. Demand over the life of the book is estimated to be 3800 copies. The publisher plans to sell the text to college and university bookstores for $18 each. What is the breakeven point? What profit or loss can be anticipated with a demand of 3800 copies? With a demand of 3800 copies, what is the minimum price per copy that the publisher must charge to break even?
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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1.Eastman Publishing Company is considering publishing a paperback textbook on spreadsheet applications for business. The fixed cost of manuscript preparation, textbook design, and production setup is estimated to be $60,000. Variable production and material costs are estimated to be $3 per book. Demand over the life of the book is estimated to be 3800 copies. The publisher plans to sell the text to college and university bookstores for $18 each.
- What is the breakeven point?
- What profit or loss can be anticipated with a demand of 3800 copies?
- With a demand of 3800 copies, what is the minimum price per copy that the publisher must charge to break even?
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If the publisher believes that the price per copy could be increased to $21.95 and not affect the anticipated demand of 3800 copies, what action would you recommend? What profit or loss can be anticipated?
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