T5 DQ2

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School

Grand Canyon University *

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Course

832

Subject

Statistics

Date

Jan 9, 2024

Type

docx

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Uploaded by BauerKingston2025

Imagine once again that you are an automobile manufacturing executive tasked with increasing sales in your state. You wish to do a qualitative study to obtain the perspective of sales personnel regarding an incentive program you implemented at few dealerships that quantitatively proved to be successful. The three sources of data for your case study are individual semi-structured interviews, archival documents, and field observations. What are the most significant strengths and weaknesses of the methods for collecting data from these data sources? Why are these significant? What skills are needed to collect the data effectively? Explain. What concerns do you have about the feasibility of implementing these methods of data collection for this study? Explain. Semi-structured interviews are in-depth interviews in which the participants answer a preset or developed set of open-ended questions, but the researcher is allowed to deviate from that set when desired in order to ask important follow-up questions (Steffes & Jacobs, 2021). The interviewer can pose the questions in any order, but the participant must have the opportunity to answer them. The downside to interviews is the higher risk of bias as well as privacy. The interviewer effect is known as an influence on an interviewee’s behavior or response that results from the conduct of the interviewer rather than the actual thoughts or beliefs of the respondent (Steffes & Jacobs, 2022). Additionally, interviewing can become time-consuming and expensive. Archival documents, in addition to primary data can provide the thick, rich description desired in qualitative studies (Steffes & Jacobs, 2021). However, as vast as archival resources are, all archives are limited, incomplete, and biased (Agostinho, 2019). In addition to this, the researcher should also ensure that the data obtained is cleaned in an ethical manner. The advantages of field observations are that the questions are direct, and the information obtained is direct (Steffes & Jacobs, 2021). However, because the observations are being conducted in an uncontrolled environment, there could be a lack of consistency within the data. REFERENCES: Agostinho, D. (2019). Archival encounters: rethinking access and care in digital colonial archives. Archival Science , 19 (2), 141-165. Steffes, D. & Jacobs, J. (2022). Qualitative data sources and data collection methods. GCU doctoral research introduction to sampling, data collection, and data analysis. Grand Canyon University.

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T5 DQ2

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