PHIL 1404 - 01 Ethics and Social Responsibility Assignment Unit 5

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May 21, 2024

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University of the People PHIL 1404 - 01: Ethics and Social Responsibility Instructor Karim Adel Mohamed Alsayed Written Assignment – Unit 5 December 22, 2023
Title: Navigating the Fair-Trade Landscape: A Consumer's Perspective Introduction: In the realm of Corporate Social Responsibility (CSR), the debate surrounding fair trade practices holds particular significance, especially in the context of personal consumer choices. This paper delves into the intricacies of fair trade coffee consumption, exploring the underlying personal motivations and alternative approaches to achieve positive outcomes for developing-country farmers and producers. Personal Reasons for Fair Trade Coffee Purchases: My inclination towards purchasing fair trade coffee has deepened after immersing myself in Chapter 8 of the CSR textbook. The reasons behind this willingness are rooted in ethical considerations. The chapter illuminates the positive impact of fair trade initiatives, emphasizing stable prices that uplift farmers' livelihoods and contribute to community development (Pulos & Jimenez, 2020). Knowing that my choice can support fair labour conditions and social responsibility adds a layer of personal satisfaction to the act of buying fair-trade coffee. The benefits of fair trade extend beyond economic aspects, as highlighted by the Fairtrade International organization. Stable prices, a Fairtrade Premium, partnership, and empowerment of farmers and workers are integral components of the fair trade system (Fairtrade International, 2014). These elements resonate with my ethical stance, reinforcing the belief that fair trade is a catalyst for positive change in the lives of those involved in coffee production.
Alternative Approaches to Improve Lives: While fair trade stands out as a prominent approach, Direct Trade emerges as a compelling alternative. This model fosters direct relationships between coffee roasters and farmers, ensuring fair compensation and promoting sustainable farming practices. By bypassing intermediaries, Direct Trade addresses concerns related to transparency and traceability in the supply chain, offering a more direct and potentially impactful route to improving the lives of producers (BusinessDictionary.com, 2020). Direct Trade emphasizes the importance of establishing personal connections with farmers. This approach aligns with the principles of social responsibility and ethical business practices, creating a more transparent and accountable system. While fair trade certification provides a standardized framework, Direct Trade allows for customization, tailoring relationships to the unique needs of individual farmers and their communities. Understanding Consumer Motivations for Fair Trade Purchases: The motivations driving consumers to choose fair trade products are diverse, reflecting a growing consciousness about ethical consumption. Ethical Considerations: Analysis: Many consumers, including myself, are drawn to fair trade products due to a sense of ethical responsibility. The assurance of fair wages and ethical practices in the supply chain aligns with values that prioritize social justice and fairness (Pulos & Jimenez, 2020). Social Impact: Analysis : Fairtrade products offer a tangible way for consumers to contribute to poverty
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