PHIL 1404 - 01 Ethics and Social Responsibility Assignment Unit 5
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University of the People
PHIL 1404 - 01: Ethics and Social Responsibility
Instructor Karim Adel Mohamed Alsayed
Written Assignment – Unit 5
December 22, 2023
Title: Navigating the Fair-Trade Landscape: A Consumer's Perspective
Introduction:
In the realm of Corporate Social Responsibility (CSR), the debate surrounding fair trade
practices holds particular significance, especially in the context of personal consumer
choices. This paper delves into the intricacies of fair trade coffee consumption, exploring the
underlying personal motivations and alternative approaches to achieve positive outcomes for
developing-country farmers and producers.
Personal Reasons for Fair Trade Coffee Purchases:
My inclination towards purchasing fair trade coffee has deepened after immersing myself in
Chapter 8 of the CSR textbook. The reasons behind this willingness are rooted in ethical
considerations. The chapter illuminates the positive impact of fair trade initiatives,
emphasizing stable prices that uplift farmers' livelihoods and contribute to community
development (Pulos & Jimenez, 2020). Knowing that my choice can support fair labour
conditions and social responsibility adds a layer of personal satisfaction to the act of buying
fair-trade coffee.
The benefits of fair trade extend beyond economic aspects, as highlighted by the Fairtrade
International organization. Stable prices, a Fairtrade Premium, partnership, and
empowerment of farmers and workers are integral components of the fair trade system
(Fairtrade International, 2014). These elements resonate with my ethical stance, reinforcing
the belief that fair trade is a catalyst for positive change in the lives of those involved in
coffee production.
Alternative Approaches to Improve Lives:
While fair trade stands out as a prominent approach, Direct Trade emerges as a compelling
alternative. This model fosters direct relationships between coffee roasters and farmers,
ensuring fair compensation and promoting sustainable farming practices. By bypassing
intermediaries, Direct Trade addresses concerns related to transparency and traceability in the
supply chain, offering a more direct and potentially impactful route to improving the lives of
producers (BusinessDictionary.com, 2020).
Direct Trade emphasizes the importance of establishing personal connections with farmers.
This approach aligns with the principles of social responsibility and ethical business
practices, creating a more transparent and accountable system. While fair trade certification
provides a standardized framework, Direct Trade allows for customization, tailoring
relationships to the unique needs of individual farmers and their communities.
Understanding Consumer Motivations for Fair Trade Purchases:
The motivations driving consumers to choose fair trade products are diverse, reflecting a
growing consciousness about ethical consumption.
Ethical Considerations:
Analysis: Many consumers, including myself, are drawn to fair trade products due to a sense
of ethical responsibility. The assurance of fair wages and ethical practices in the supply chain
aligns with values that prioritize social justice and fairness (Pulos & Jimenez, 2020).
Social Impact:
Analysis
: Fairtrade products offer a tangible way for consumers to contribute to poverty
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alleviation and community development in developing countries. The social impact resonates
with individuals seeking meaningful contributions through their consumer choices
(BusinessDictionary.com, 2020).
Environmental Sustainability:
Analysis:
The environmental consciousness of consumers plays a role in the decision to opt
for fair trade. The adherence to sustainable farming practices and environmental conservation
aligns with the values of those who prioritize eco-friendly products (BusinessDictionary.com,
2020).
The multifaceted nature of these motivations demonstrates that fair trade is not merely a
transaction; it is a conscious choice driven by a desire to align consumption with values that
extend beyond personal satisfaction.
Conclusion:
In conclusion, this exploration into fair trade practices and CSR principles has illuminated the
personal motivations influencing the willingness to buy fair trade coffee. Beyond personal
choices, alternative approaches like Direct Trade provide avenues to achieve the objectives of
improving the lives of developing-country farmers. The multifaceted reasons behind
consumers opting for fair trade products underscore the evolving landscape of ethical
consumption. Word count: 594
References:
BusinessDictionary.com. (2020). Fair Trade
. Retrieved from BusinessDictionary.com
.
BusinessDictionary.com. (2020). Fair Trade Price
. Retrieved from
BusinessDictionary.com
.
Fairtrade International. (2014). Benefits of Fairtrade
. Retrieved from Fairtrade
International
.
Pulos, E., & Jimenez, G. C. (2020). Good Corporation, Bad Corporation: Fair Trade
.
Open SUNY Textbooks. CC BY-NC-SA.
https://milnepublishing.geneseo.edu/good-
corporation-bad-corporation/chapter/8-fair-trade/
References:
Byars, S. M., & Stanberry, K. (2018). Business Ethics
. OpenStax.
https://openstax.org/books/business-ethics/pages/1-3-multiple-versus-single-ethical-standards
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