PHE 610 5-2 Milestone Two

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Southern New Hampshire University *

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610

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Jan 9, 2024

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5-2 Milestone Two: Strategic Communications Plan: Healthcare Expansion to bridge racial inequality PHE 610 Health Policy and Management Dr. Landrus Burress Southern New Hampshire University Aba Anison-Amoo October 19 th , 2023
Executive Summary We are exploring the ways in which we use public health to help bridge the gap to combat racial inequalities in healthcare. While reviewing the Racial and Ethical Approaches to Community Health (REACH) program and how it is being utilized to help combat inequalities. Along with the plan that is being put in place on a national level to help assist with this public health issue. The funding for this program is one that comes from federal grants to help create better public health access to communities in need which usually will be impoverished areas which are known to house minorities. Strategy A: Communications with Health Professionals Target Audience Description the recipient Medial staff and medical professionals. Communication Event summary ofcommunication need Social media platforms, and mails to target audience coupled with educational campaigns. Outreach programs to provide health services to vulnerable communities. volunteers to help host and give basic medical care to the surrounding community Message Objective What is the intent? The intent is to work towards a more equitable and healthy society. get volunteers to help give medical care to the local community to give access to those that are without. Timing Duration, frequency, etc This is done usually in the off hours like a weekend which is usually voluntary for the duration of the community health event. Vehicle medium (form) + channel (route) Medium: This is usually done via media department of the hospital. Channel: Through local broadcasting networks, radio promotions and flyers that are distributed throughout the community. Description of Health Literacy To combat the racial and social inequalities of minorities within rural and urban communities. Sender(s) Author, distributor, coordinator, etc. The sender will be the board of directors which will create the idea for staff to participate in the event. The Hospital administrators with organize the staff that will be working the event and supplies allocated for it. Finally, the medical staff that will work and coordinate any medical treatments done and documented and create any follow-ups for those that it is medically necessary.
Feedback Mechanism Currently available &needed avenues Available Mechanisms : This is done vial information being disseminated down form the top to the rest of the staff. Needed Avenues : Once stated there is little room for changes to stop the event only was to make it work for the board PESTLE Analysis of External Influences Political International, national, state, local, and community trends, changes, and events, such as new taxation policy, changes of government, etc This is done by Hospitals to use the community event as a tax write off and to continue receiving federal funding for community care. Economic World, national and state trends, changes, and events, such as economic cycles, inflation, interest rates trends, unemployment, etc. The economic impact for the hospital is that these types of events are costly and generate no income. However, they provide a service to the community and the financial loss is one that benefits the hospital by maintaining their status for federal funding Social developments in society: C ulture, behavior, and expectations, such as population demographics, income distribution, lifestyle changes, ageing workforce, inequality issues, etc. The social impact that an event like this can have is that it makes the hospital and staff see more approachable to the community. As well as helping to create more consistent return patients for the hospital. Technological Developments in computer hardware, software, digital media, applications, systems, other equipment, materials, products, and processes, such as new discoveries, speed of technology transfer, rates of obsolescence, etc. The technological influence it one that is good. This may allow the hospital system to gather the patient’s information and document the care received so that the care is in their records and there’s a consistent record of care. Legal International, national, and state legislative changes and potential changes, such as new industrial relations regulations, climate change laws, occupational safety and health laws, etc. The legal impact for an event like this is one that ensures that is stays in an area that keeps the staff and hospital close to minimize and legal issue that may arise for the hospital. Strategy B: Communications with Non-Health Professionals
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Target Audience Description the recipient This message is for a No-Profit organizations that’s working in conjunction with the local health department to create better programs or to help improve upon the current ones to help fund healthcare access for minorities within the community. Communication Event Summary ofcommunication need “The REACH program has funded governmental agencies and nongovernmental organizations, including state and local health departments, American Indian Tribes/Tribal Organizations, universities, and community-based organizations. Awardees used these funds to build strong partnerships to guide and support the program’s work (CDC, 2021).” Like the work done with communities throughout the USA to help combat obesity and high blood pressure (CDC, 2021). Message Objective What is the intent? The intent of this organization is to help improve the health and access to healthcare for black women since they have the highest mortality rates amongst other demographics in healthcare (Dforsythe, 2022). Timing Duration, frequency, etc. This organization consistently has community outreach event happening amongst many locations to help combat the disparity in healthcare. Vehicle Medium (form) + channel (route) Medium: Many times the start of these events begins with talks amongst a committee. Channel: This is done internally to implement a plan before reaching out to the community and other local government organizations. Description of Health Literacy To help create better healthcare access for black women and the community they are involved in. Sender(s) Author, distributor, coordinator, etc This would be something that is said to the president/CEO of the organizations. Then routed to the planning committee along with community outreach to set up administrative legitimacy and then media department to help promote the event. Feedback Mechanism Currently available &needed avenues Available Mechanisms : Direct communication to community organizations and written documents about setting up an event. Needed Avenues: After approval for event increasing media broadcasting. On radio, television, social media platforms and community gatherings such as churches
to promote event. PESTLE Analysis of External Influences Political International, national, state, local, and community trends, changes, and events, such as new taxation policy, changes of government, etc. These organizations lobby for better healthcare coverage for rural and urban communities. Economic World, national and state trends, changes, and events, such as economic cycles, inflation, interest rates trends, unemployment, etc. The economic impact is that if these organizations are selected to do events like these, they will receive funding from many levels of government to assist with the outreach. Social Developments in society: culture, behavior, and expectations, such as population demographics, income distribution, lifestyle changes, ageing workforce, inequality issues, etc. The Social impact is that the organizations are able to reach larger groups of the selected demographic to better the community. Technological Developments in computer hardware, software, digital media, applications, systems, other equipment, materials, products, and processes, such as new discoveries, speed of technology transfer, rates of obsolescence, etc. The technological impact is that it helps find ways that media can better impact the comminute and reach them. Legal International, national, and state legislative changes and potential changes, such as new industrial relations regulations, climate change laws, occupational safety and health laws, etc. A legal impact is that this helps by creating lobbies to help fund congress to pass laws to help combat healthcare inequality.
Strategy C: Communications with “the Public” (Community) Target Audience Description The recipient General Public (Population) Communication Event Summary of communication need Through media both broadcast and social media. Message Objective What is the intent? Come get free health screening and enjoy the festivities are the community health fair. Timing Duration, frequency, etc To create 30 second post online and commercials that express the fun and excitement that will happen at the community event. Also to indicate that the even is free for everyone and that there are games for kids. Vehicle Medium (form) + channel(route) Medium: Media. Channel: Broadcasting the event details on all forms of media. Description of Health Literacy Improve healthcare access for minorities within a community Sender(s) Author, distributor, coordinator, etc. The Autor would be the event planners/ organization hosting the event. The Distributor would be the promotors that are broadcasting the information to the public. The coordinator would be the hosting organizations and subsidiary participating groups that are running the event for the community. Feedback Mechanism Currently available &needed avenues Available Mechanisms: By broadcasting the event through media. Thus, creating the idea for people to come to the event to enjoy themselves and receive free screenings for them and their loved ones. Needed Avenues: An issue for this is that some people that may be in need and want to attend the event are unable to due to transportation needs or some other barrier that doesn’t give them access to regular healthcare. . PESTLE Analysis of External Influences Political International, national, state, local, and community trends, changes, and events, such as new taxation policy, changes of government, etc. Creating more organizations that will do more events to keep access to the community.
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Economic World, national and state trends, changes, and events, such as economic cycles, inflation, interest rates trends, unemployment, etc. Healthcare screening without out-of-pocket cost. Social Developments in society: culture, behavior, and expectations, such as population demographics, income distribution, lifestyle changes, ageing workforce, inequality issues, etc. Becoming more involved in their healthcare Technological Developments in computer hardware, software, digital media, applications, systems, other equipment, materials, products, and processes, such as new discoveries, speed of technology transfer, rates of obsolescence, etc. Having access to media on a regular basic and being able to have some form of healthcare Legal International, national, and state legislative changes and potential changes, such as new industrial relations regulations, climate change laws, occupational safety and health laws, etc. List one to two possible influences. References CDC. (2021, August 26). Past reach programs. Centers for Disease Control and Prevention. Retrieved July 10, 2022, from https://www.cdc.gov/nccdphp/dnpao/state-local- programs/reach/past_programs/index.htm CDC. (2022, May 25). Racial and ethnic approaches to Community Health. Centers for Disease Control and Prevention. Retrieved July 10, 2022, from https://www.cdc.gov/nccdphp/dnpao/state-local-programs/reach/index.htm
Dforsythe. (2022, June 18). Black Women's Health Imperative: Home. Black Women's Health Imperative. Retrieved July 10, 2022, from https://bwhi.org/ USA.gov. (2022, April 14). Racial equity in Health Series: Efforts to expand access to healthcare in the United States - United States Department of State. U.S. Department of State. Retrieved July 10, 2022, from https://www.state.gov/briefings-foreign-press-centers/efforts-to-expand- access-to-healthcare-in-the-united-states