Paras Lunagariya 6212 case study1
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Apr 3, 2024
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Uploaded by SargentHummingbirdMaster1040
Paras Babulal Lunagariya
Case study 1
RGA 6212
Prof. Dhreeti Kapoor
Feb 2, 2023
Introduction
'E-liquid,' which includes nicotine, is vaporized by a battery-operated machine called an
electronic cigarette. Consumers simulate smoking a cigarette by inhaling the fumes and then
exhaling in a plume of smoke. However, nicotine-free e-liquids are available, and they use taste
and aroma to simulate the sensation of inhaling tobacco.
Chinese research scientist Hon Lik produced the very first commercially effective e-cigarette in
2003 while attempting to quit his nicotine addiction. In the evenings, I occasionally neglected to
remove my nicotine patch, which caused me hallucinations all night, according to Hon. Hon had
a nightmare in which he was sinking into a chair that had changed into a gas. According to
reports, the product was inspired by this dream.
People who smoke and breathe in the fumes via e-cigarettes reported experiencing an effect that
was comparable to consuming traditional cigarettes, though less intense and pleasurable. The
slower rate at which the body consumed the tobacco in e-cigarettes seemed to be the reason for
the effect's tamer nature. Nicotine is primarily acquired through the mouth when vaping as
opposed to the airways when smoking cigarettes traditionally.
E-cigarettes were utilized by numerous traditional cigarette smokers as a less dangerous
alternative (these smokers were referred to as dual-use consumers in the e-cigarette market) or as
a step toward stopping smoking completely.
E-cigarette advertisements
In 2014, almost 3 million high school and middle school teenagers reported using electronic
cigarettes within the previous 35 days. Many e-cigarettes deliver tobacco, which can be
addictive, impair brain growth, and encourage kids to keep using nicotine products. Marketing
for nicotine goods may encourage children to consume nicotine, and since 2011, expenditure on
marketing for e-cigarettes has escalated significantly. Approx 70% of high school and middle
school students have observed e-cigarette advertisement at physical stores businesses, internet, in
publications and newspapers, or on TV and in films. Attention to e-cigarette commercialization
could be contributing to an increase in teenage e-cigarette addiction.
Fig. e-cigarette advertising grows.
Despite a prohibition on tobacco advertising on both TV and radio in 1971 to decrease the selling
of cigarettes to youngsters, there aren't many government limitations on the marketing of e-
cigarettes, allowing businesses to advertise their goods through conventional channels like those.
Other advertising strategies are also utilized by e-cigarette producers, such as online, retail
settings, and leisure facilities and conferences.
As the most common nicotine product among young folks, e-cigarettes are heavily marketed and
are well-known to youth and young adults. And over 21 million young people, or roughly 4 in 5
high school and middle school learners, had seen a minimum of 1 e-cigarette commercial by
2016. The FDA and the Federal Trade Commissioner jointly acted against many e-liquid
manufacturers in May 2018 after they advertised their items as candy or other child foods
including Reddi-Wip, Nilla Wafers, and Warheads candies. Truth Initiative has urged the FDA to
properly regulate e-cigarettes to lessen their attractiveness, accessibility, and usage among young
people.
Literature review
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In addition to the associated health risks, e-cigs are becoming more and more fashionable among
young people and adults in Europe. The European Medicines Agency is aiming to supervise this
sector to safeguard public security. These rules include limitations on product quality and
protection, as well as limitations on product labeling, advertising, and e-cigarette use for THC
substances. Additionally, they address limitations on marketing, tobacco content, and counterfeit
items.
In February 2009, the European Commission began developing a revision to the European
Tobacco Products Directive. The update was started to help the TPD maintain up with new
economic, scientific, and regulatory developments that are not even covered in its initial
language, like e-cigarettes. The proposal will forbid the promotion of any nicotine products, both
conventional and novel, in the participating nations. The TPD was written by the Former director
for Health and Users, a company whose major goal is to "guard and improve the health of
European citizens." To become law, the final version should be approved by both the Council of
the Ministry of Health and the EU Parliament.
On several aspects, notably, the cigarette and e industry were engaged.
1. The number of basic safety cautions on the label must be enhanced.
2. Wrapping is required.
3. A limitation on all substances other than cigarettes.
4. A prohibition on tobacco sales at grocery stores.
5. Products for e-cigarettes are flavored with menthol or other ingredients.
Additionally, it will be difficult to implement those limits since the shareholders of tobacco firms
oppose them.
The most important legal frameworks being examined by the European Union give firms specific
criteria & directives to adhere to. If the June 2013 order is implemented, the rules would benefit
the industry. As a result, the law promulgated in June 2013 will specify the rules and suggestions
that companies should follow, strengthening the legal environment.
Organizations can achieve strong legal outcomes if they follow the specific directive's standards
and guidelines starting in June 2013. By laying out a specific set of standards and guidelines, the
regulation seeks to help firms avoid the need for time-consuming and costly inspections and
inspections. By adhering to these rules and requirements, companies can demonstrate their
compliance with European standards. As a result, there is a lower chance that they will be the
subject of a legal audit or examination. Additionally, if they are thoroughly investigated, officials
are much less likely to find any infractions of EU regulations. The rule, therefore, gives
businesses more confidence.
To assist businesses in obtaining better beneficial legal outcomes, the directive which was
published in June 2013 was developed. By establishing exact standards and guidelines for
businesses operating in European union member states, it achieves this. Companies that follow
these recommendations would be able to remain clear of onerous rules that can restrict their
capacity to openly function in European industry. By following the recommendations made in
this article, organizations may be able to surpass those who do not in terms of the legal result.
The success or failure of the e-cigarette business would depend on a variety of variables, such as
customers' requirements, the ability of businesses to comply with laws, and how effectively the
legal framework safeguards the health of the public. Consumers will learn about expensive
goods. If the restrictions are effective, there will be products that are healthy for their wellness
and won't tempt them to break the law. Consumers will continue to purchase goods via unlawful
suppliers if prohibitions are ineffective, and businesses won't feel compelled to follow the law.
Additionally, businesses have the option to stop operating or stay away from this line of business
entirely if they fail to match requirements. The success of this company will also be greatly
influenced by user preferences. There won't be a need for extra regulation if consumers dislike
them, they won't purchase them. The adoption of e-cigarettes by consumers, however, could
result in regulation as governments work to meet the need for these items and ensure that
everyone has safe access to them.
Distribution-
According to a judgment taken in the 2013 by the UK's MHRA, e-cigarettes would start to be
treated as medications in 2016. Within this regulation, producers would be required to disclose
data about the quality of their goods, how tobacco penetrates the body, and how well they
compare to tobacco substitution therapies including tablets & gums. Greater e-cigarette
restrictions are causing the supply system to collapse.
Reusable Cartridges and the Possibility of Counterfeiting
Recreated nicotine is a rising problem that harms producers and endangers the safety of
consumers. Recently, counterfeiters have focused their attention on the e-cigarette & vape
businesses to generate fast cash. These forgers are currently producing and offering fake
electronics, components, chargers, and e-liquid to unsuspecting customers, wholesalers, and
merchants. Users are put at risk because of refillable cartridge manufacturers disrespect for all
protective measures. Government regulators might have a very tough time obtaining these fake
goods because so many fake companies are making them.
Requirements for product safety and quality
For cartridges, tanks, and tobacco liquid containers, the Guideline establishes a limit to tobacco
quantity and concentration. To secure users, e-cigarettes ought to be kid-proof, tamper-evident,
and equipped with a system that permits recharging without spilling. When smoked for the same
dosage and length of time, e-cigarettes should generate the equivalent quantity of tobacco and
their contents should be of large purity. Producers and distributors are required to submit
standardized electronic notifications for each good that is put in the EU industry.
E-cigarette packaging and labeling regulations
E-cigarettes must come with caution labels informing users that they include tobacco and should
not be consumed by people who do not smoke. A brochure with usage guidelines and details on
adverse reactions, hazard categories, addictive properties, and toxic effects must also be included
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in the labeling, along with a list of the product's components and tobacco concentration details.
Wrapping should also contain a list of the product's constituents. On e-cigarette packaging,
marketing components are not permitted, and e-cigarette marketing and advertising across
international borders are banned.
The European Parliament has granted law recourse to the rapidly expanding e-cig sector in
Europe. Such restrictions could serve as the basis for general standards. E-cigarettes will also be
required to be child-proof and come with prominent safety warnings. Like regular cigarettes, the
tobacco level will be capped at 20mg/ml. Numerous copycat businesses might aim to boost the
permissible amount of tobacco in their goods, presenting health issues, to establish a greater
position in the industry. It will be challenging for regulatory organizations to prevent such
actions. The Committee requested technical specifications for recharge procedures as well as an
assessment of potential risks associated with the usage of recyclable e-cigarettes from an
independent consultant to develop the applicable statute and Commission study. The European
Medicines Agency is trying to regulate this industry.
Unintentional applications of devices for THC-derived products
In 2016, almost one-third of students in secondary and higher college who used e-cigarettes that
contained drugs apart from tobacco, such as cannabis and other compounds, filed complaints. It
is important to monitor the medicines that teenagers are exposed to via e-cigarettes considering
the incidence of nicotine as well as other chemical uses. Previous research has also investigated
cannabis e-cigarette use among adults. Because there are far too many people using THC in e-
cigarettes.
Special Interest and Lobbying Analysis
The WHO FCTC, which was created to safeguard public health laws from corporate and other
special interests, applies to the entire nicotine company regardless of the kind of goods they are
trying to market. The nicotine industry invests a lot of time, energy, and effort in influencing
lawmakers who are considering e-cigarette rules and laws. Compared to major tobacco
corporations, tiny e-cigarette competitors might use different marketing tactics. Other small
shops were overtly anti-industry and saw the tobacco company's involvement in e-cigarettes as
none other than a move to corner an industry that was expanding quickly.
Techniques used in tobacco product lobbying involve:
Clear lobbying of lawmakers and decision-makers during official gatherings
Responses to dialogues with the authorities
Conversations and meetings at political and "social" gatherings
Engaging lobbyists with experience.
Creating new trade organizations and entering those that already exist to lobby in favor of
businesses.
Establishing false grass roots campaigns is known as astroturfing. (E-Cigarettes:
Lobbying - TobaccoTactics, n.d.)
Conclusion
The European Medicines Agency (EMA) is working to manage this industry in favor of
European organizations to protect consumer safety. These regulations place restrictions on
product quality and safety as well as marketing and e-cigarette use for THC-containing goods.
Additionally, they tackle problems including restrictions on promotion, tobacco levels, and
bogus goods. These regulations are essential because they will set boundaries for the expansion
of this company while considering the safety of its largely young and occasionally older clients.
Human safety and protection might dramatically improve if each of these laws and standards
were followed.
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Reference
Electronic cigarettes
. Public Health. (n.d.). Retrieved February 2, 2023, from https://health.ec.europa.eu/tobacco/product-regulation/electronic-cigarettes_en
E-cigarettes: Facts, stats and regulations
. Truth Initiative. (n.d.). Retrieved February 2, 2023, from https://truthinitiative.org/research-resources/emerging-tobacco-products/e-cigarettes-
facts-stats-and-regulations
E-cigarettes
. TobaccoTactics. (2023, February 2). Retrieved February 2, 2023, from https://tobaccotactics.org/wiki/e-cigarettes/
Centers for Disease Control and Prevention. (n.d.). E-cigarette ads and Youth
. Centers for Disease Control and Prevention. Retrieved February 2, 2023, from https://www.cdc.gov/vitalsigns/ecigarette-ads/index.html
Friedman, A. S., & Tam, J. (2020, October 8). E-cigarettes: Matching risks with regulations
. American Journal of Preventive Medicine. Retrieved February 2, 2023, from https://www.ajpmonline.org/article/S0749-3797%2820%2930343-3/fulltext