Understanding The Walt Disney Company's Media Empire

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University of Wisconsin, Whitewater *

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SS310

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Medicine

Date

Jun 11, 2024

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docx

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2

Uploaded by JusticeHare3970

Justina Jackson UWX Media Literacy Exercise 10 25 th April 2024 Who Owns What? 1. What is the company's name? The Walt Disney Company 2. How many holdings does the Media company own? The Walt Disney Company owns a diverse number of media holdings. Film and theater (11), Music (3), Television (41), Radio (36), Parks and resorts (10), Publishing (14), Other (21). Since last updated in 2013 it shows 136 total. 3. What is the predominant media holdings format? The predominant media holdings format for The Walt Disney Company is a combination of traditional media like television, film, and theme parks, and digital media like streaming services, and digital content. 4. What are other media holdings formats? Other media holding formats The Walt Disney Company is involved in are print media, broadcast media, out-of-home media, social media, mobile media, and interactive media. 5. Does the company have any direct ties to other businesses? Yes, The Walt Disney Company has direct ties to a variety of businesses through its subsidiaries and partnerships. A few major examples are that Disney owns Marvel Entertainment, Lucasfilm (Star Wars franchise), and 20 th Century Fox.
6. Are there any examples of direct advertising of holdings within the same media outlets? Yes, The Walt Disney Company engages in direct advertising of holdings within the same media outlets. For example, you will see promotions for Disney films on ABC television networks or advertisements for Disney Theme parks on Disney- owned websites and platforms.
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