Exam 2 MKT435

docx

School

Saginaw Valley State University *

*We aren’t endorsed by this school

Course

435

Subject

Marketing

Date

Jan 9, 2024

Type

docx

Pages

4

Uploaded by ProfessorMask6516

Report
Exam 2 Instructor: Lu Liu Name: Class: MKT 435 ID: Part I (Multiple Choices): Circle the ONE alternative that BEST completes the statement or answer the question. Each question worth 1.5 pts, the total is 15 pts. Page 1
Page 2 The brand name of an orange juice is a ____ scale of data measurement. a. Nominal b. Ordinal c. Interval d. Ratio The rankings of car safety is a ____ scale of data measurement. a. Nominal b. Ordinal c. Interval d. Ratio Among the four interval scales commonly used in marketing research, which one ask respondents to indicate their degree of agreement or disagreement on a symmetric scale. a. Likert Scale b. Semantic Differential Scale c. Stapel Scale d. Slider Scales Among the four interval scales commonly used in marketing research, which one ask respondents to indicate their impressions of each property by indicating locations along the continuum between a pair of bipolar adjectives. a. Likert Scale b. Semantic Differential Scale c. Stapel Scale d. Slider Scales “Do you have a problem with your boss” is a type of ____ problematic question. a. Leading b. Loaded c. Double barreled d. Overstate In terms of questionnaire organization, ____ are used to identify respondents who meet qualifications necessary to take part in the study. a. Incentives b. Screening questions c. Warm up questions d. Transitions The entire group under study as defined by research objectives is called ____ a. Population b. Sample
Part II (Calculations): Show the process and result. Each question worth 5 pts, the total is 10 pts. In one marketing research, the research team did a survey about the brand choice, they asked the question “will your next pizza be a Domino`s”, the results showed 90% say “yes, my next pizza will be a Domino`s” and 10% say “no, my next pizza will not be a Domino`s”. Assume the acceptable margin of sample error is 3% and level of confidence is 95%. Calculate the sample size. (5pts) The regression results below represent the cost of factory production of automobile headlights for Toyota cars at one factory. Answer the following questions. Regression Statistics Multiple R 0.749591807 R Square 0.561887878 Adjusted R Square 0.474265453 Standard Error 42861.35168 Observations 19 Coefficients Standard Error t Stat P-value Intercept 1081275.15 77244.49507 13.99808684 5.13021E-10 Corolla 19.2850886 13.03175458 1.479853575 0.249607524 Camry 20.72528603 7.689781205 2.695172396 0.101661886 Avalon 33.23260325 32.71775573 1.015736028 0.025859682 12.1: What does the R Square mean in this specific example? (2.5 points) Page 3
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
  • Access to all documents
  • Unlimited textbook solutions
  • 24/7 expert homework help
12.2: Interpret the intercept and all coefficients. What do they mean in this specific example? (2.5 pts) Page 4

Related Documents

WalkerB-MKTG602-Assingment#2.docx
Week 5 Post.docx
Week 6 Post.docx
Week 7 Post.docx
MBA 5652 UnitIII_Scholarly Activity.docx
Exam 3 MKT435.docx
Exam 2MKT301.docx
Assignment Null & Research Hypotheses and Type I & Type II Errors (3).docx
Marketing+Research+Exercise+MKTG+3312.docx
LDR 951S Quiz 2.docx
C201 Chapter 12.docx
C201 Chapter13 Quiz.docx
Recommended textbooks for you
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
SEE MORE TEXTBOOKS
Recommended textbooks for you
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
SEE MORE TEXTBOOKS