Unit 2 WA Marketing Management

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School

Hinds Community College *

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520

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Marketing

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Feb 20, 2024

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docx

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Uploaded by PresidentPony551

1 Jessica Richardson Unit 2: Writing Assignment Marketing Management January 17, 2024 Based on my understanding of Chapter 5, the reasons for IDEO's Success was based on Human Centered Design, Interdisciplinary Teams, Emphasis on Prototyping, and Collaborative Culture. Allow me to break down what each of these are and why they were so beneficial to the success of IDEO.  Human-Centered Design (HCD): IDEO's success can easily targeted toward the dedication to human-centered design. Rather than only focusing on the technology or business concept of their product, IDEO made it a goal and priority to understand the users' needs, wants, and limitations.  Interdisciplinary Teams: IDEO tactic that brought him success was the vision to bring experts together from various fields. Many of these experts ranged from engineers, designers, business strategists, and psychologists. The range of diversity that this brought to the company allowed for a more advance and diverse brainstorming processes. This resulted in innovative solutions.  Emphasis on Prototyping: Their belief in mantra, "Fail early to succeed sooner " took them far. By believing this, they were able to create prototypes. With these prototypes, they could test and iterate on their designs. By doing this, it ensures that the final product is functioning efficiently.  Collaborative Culture: Using this tactic set IDEO apart from other competitors because the company introduces a culture where ideas are shared freely and valued. Doing this ensures everyone ideas and perspectives are considered, which can lead to sooner outcomes. Although IDEO, had many successes they also encountered many obstacles. The main challenges IDEO faced were, learning how to balance business and user needs, Rapid Changes in technology, and diversity.  Balancing Business and User Needs: Learning when to prioritize business needs over consumer needs was very challenging for IDEO. Although their primary focus is on the end-user, they also needed to learn to cater to the business needs of their clients. Coming up with a form of balance between the two was difficult especially when there's a conflict between user desires and business objectives.  Rapid Technological Changes: With the way the world is so vastly changing and evolving, learning to understand, and stay up to date with the new technology can be a hassle. Although change is good, this can slow down production of a company during their research processes.  Diverse Client Expectations: Having expectations for diversity while trying to maintain their human-centered design approach can be a delicate topic when trying to be inclusive. IDEO has a reputation. Allowing the company to take full credit for their doing is a prime example. Knowing that they are the prize, and no one can do what they are doing is why they may not believe they need self-brand awareness. I say this because, there are both pro and cons to having brand awareness.

2 Jessica Richardson Unit 2: Writing Assignment Marketing Management January 17, 2024  Pros of Increased Brand Awareness: o Attracting Top Talent: Obviously they will be highlighted for their successes. This will allow IDEO to gain more clientele. o Greater Negotiation Power: Having the option to increase your capital because your company is one of a kind is always a great look.  Cons of Increased Brand Awareness: o Client Relations: Sharing notoriety with their clients is something that IDEO and the companies they work may pride their self on. o Potential for Overexposure: IDEO’s tactic for success is what has made them so successful. Doing anything that goes against their strategy could be harmful to the business. In Conclusion, IDEO's success is attributed to their commitment to human-centered design, its interdisciplinary approach, emphasis on prototyping, and collaborative culture. Of these factors, IDEO has established a reputation as a leading design and innovation consultant company. As we stated earlier, the challenges IDEO faces are very challenging. These challenges ranged from striking a balance between business and user needs, navigating the rapid technological landscape, and managing diverse client expectations. Of each challenge, IDEO was able to learn from each lesson and scale their business based on it. As for accepting credit for brand awareness, while there are many benefits that would come from doing so, there are many different downfalls as well. I believe that for now, they’re behind the scenes role works for them. The influential impact they have on product design worldwide is undeniable, regardless of whether they are credited or not.

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