W03 Study_ Segmentation, Target Marketing, and Positioning_ Marketing Management

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1/16/24, 5:31 PM W03 Study: Segmentation, Target Marketing, and Positioning: Marketing Management https://byui.instructure.com/courses/275720/quizzes/4305093 1/7 W03 Study: Segmentation, Target Marketing, and Positioning Due Jan 24 at 11:59pm Points 15 Questions 15 Time Limit None Instructions Attempt History Attempt Time Score LATEST Attempt 1 26 minutes 13 out of 15 Score for this quiz: 13 out of 15 Submitted Jan 16 at 5:31pm This attempt took 26 minutes. Task : Read the chapters in Stukent and take a reading quiz in Canvas. Purpose : Learn the material for the week. Instructions Read the following in Stukent: Chapter 3: Segmentation and Target Marketing. Chapter 4: Positioning. When you are ready, take the quiz in Canvas. The quiz is open book. 1 / 1 pts Question 1 Janice is developing a new skincare line that focuses on the effects of aging in women. Which of the following demographic characteristics should Janice market towards? Women ages 45–55 Correct! Correct! Social media influencers

1/16/24, 5:31 PM W03 Study: Segmentation, Target Marketing, and Positioning: Marketing Management https://byui.instructure.com/courses/275720/quizzes/4305093 2/7 Men ages 35–45 Active hikers 1 / 1 pts Question 2 Your company sells cold coffee sports drinks and wants to target those who have five or more caffeinated drinks a day. This would be an example of targeting by which segmentation strategy? Usage situation Usage rate Correct! Correct! Psychographic Geographic 1 / 1 pts Question 3 The Widget Company has decided to start a new product line of widgets for kids. The Widget Company wants to target parents with their marketing. What demographic characteristic should The Widget Company focus on when segmenting the market? Number of children Correct! Correct! Age Income Gender

1/16/24, 5:31 PM W03 Study: Segmentation, Target Marketing, and Positioning: Marketing Management https://byui.instructure.com/courses/275720/quizzes/4305093 3/7 1 / 1 pts Question 4 Which product would be the most strategic to be marketed using undifferentiated marketing? Luxury penthouse suites Rock-climbing gear Soda Correct! Correct! Home furniture 1 / 1 pts Question 5 Tiffany has developed a “4Anyone” shampoo line that can be used for anyone, anywhere. She’d like to market it to as many people as possible using a similar marketing method. Which target marketing strategy should Tiffany use to successfully market her new shampoo line? Concentrated Undifferentiated Correct! Correct! Psychographic Differentiated 0 / 1 pts Question 6

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1/16/24, 5:31 PM W03 Study: Segmentation, Target Marketing, and Positioning: Marketing Management https://byui.instructure.com/courses/275720/quizzes/4305093 4/7 You have a new athletic clothing line. Your marketing manager would like to focus specifically on those playing tennis in college. In this scenario, you would likely be using which targeted marketing strategy? Undifferentiated Differentiated ou Answered ou Answered Concentrated orrect Answer orrect Answer Psychographic 1 / 1 pts Question 7 Your company has created a new product and wants to know its target audience better. Which of these would be the most strategic and help the company the most? Create a negative buyer persona to know which customers are a bad fit. Create an undifferentiated marketing strategy. Create a concentrated marketing strategy. Create a buyer persona to help bring the target audience to life. Correct! Correct! 1 / 1 pts Question 8 True or False: General Motors had poor positioning of its brands in the 1930s, but by the 1980s, it was strong when the company’s cars were priced the same and looked alike.

1/16/24, 5:31 PM W03 Study: Segmentation, Target Marketing, and Positioning: Marketing Management https://byui.instructure.com/courses/275720/quizzes/4305093 5/7 True False Correct! Correct! 1 / 1 pts Question 9 Which General Motors brands ceased to exist when the company allowed the positioning strategy Alfred Sloan devised to slip away? Chevrolet and Buick Pontiac and Oldsmobile Correct! Correct! Oldsmobile and Cadillac Buick and Pontiac 0 / 1 pts Question 10 In a market crowded with brands and products, which of the following helps create distinction in the mind of the buyer? Personnel Positioning orrect Answer orrect Answer Pricing ou Answered ou Answered Promises

1/16/24, 5:31 PM W03 Study: Segmentation, Target Marketing, and Positioning: Marketing Management https://byui.instructure.com/courses/275720/quizzes/4305093 6/7 1 / 1 pts Question 11 True or False: Apple, Tesla, and Amazon are all examples of the “Being First” positioning strategy. True Correct! Correct! False 1 / 1 pts Question 12 Which positioning strategy tends to ascribe lots of credit, accolades, and public admiration for being an originator of what’s being positioned? Being first Correct! Correct! Positioning as a follower Repositioning All of these answers are correct. 1 / 1 pts Question 13 True or False: It’s critical for a brand’s product position to closely align with the brand positioning. True Correct! Correct! False

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1/16/24, 5:31 PM W03 Study: Segmentation, Target Marketing, and Positioning: Marketing Management https://byui.instructure.com/courses/275720/quizzes/4305093 7/7 COPYRIGHT 2024 BRIGHAM YOUNG UNIVERSITY-IDAHO 1 / 1 pts Question 14 What is the result of under-positioning a product? It’s been positioned too narrowly. It claims too many benefits or the benefit claims contradict. It fails to convey an understanding of what makes the product better. Correct! Correct! It claims benefits that nobody cares about. 1 / 1 pts Question 15 True or False: A positioning matrix visualizes a product’s positioning relative to its competitors. True Correct! Correct! False Quiz Score: 13 out of 15

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