W04 Expert Sessions_ Developing Your Brand Voice_ Marketing Management

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Brigham Young University, Idaho *

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Marketing

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Feb 20, 2024

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1/24/24, 4:48 PM W04 Expert Sessions: Developing Your Brand Voice: Marketing Management https://byui.instructure.com/courses/275720/quizzes/4304835 1/5 W04 Expert Sessions: Developing Your Brand Voice Due Jan 31 at 11:59pm Points 10 Questions 10 Time Limit None Instructions Attempt History Attempt Time Score LATEST Attempt 1 5 minutes 9.5 out of 10 Score for this quiz: 9.5 out of 10 Submitted Jan 24 at 4:48pm This attempt took 5 minutes. Task: Watch the “Developing the Brand Voice" video, and c omplete the quiz. Purpose: This video and subsequent quiz will help you learn the essentials of how to develop the right brand voice. Instructions 1. Watch the video. Developing Your Brand Voice - Liza Dunning of Ai Developing Your Brand Voice - Liza Dunning of Ai … 0:00 / 21:14 1x 1x (Transcript: coming soon) 2. Complete the quiz. 1 / 1 pts Question 1
1/24/24, 4:48 PM W04 Expert Sessions: Developing Your Brand Voice: Marketing Management https://byui.instructure.com/courses/275720/quizzes/4304835 2/5 What is a brand voice? (Select all that apply.) The tone that customers hear Expresses brands human qualities Correct! Correct! Tells what a company (its people) are all about Correct! Correct! Tells why customers purchase 1 / 1 pts Question 2 What is the difference between tone and voice? Tone is consistent and voice changes. Voice is necessary, tone is optional. Voice is consistent and tone changes. Correct! Correct! Tone is necessary, voice is optional. 0.5 / 1 pts Question 3 From the list below, which statements are included in Liza's 6 Ds? (Select all that apply.) Develop your personality. orrect Answer orrect Answer Differentiate from the crowd. Correct! Correct! Develop different whys.
1/24/24, 4:48 PM W04 Expert Sessions: Developing Your Brand Voice: Marketing Management https://byui.instructure.com/courses/275720/quizzes/4304835 3/5 Don't change your message. 1 / 1 pts Question 4 Your voice should be inspired by (a) . fake person other brands real person Correct! Correct! your favorite hobby 1 / 1 pts Question 5 The communicator is concerned with . what the brand gets out of it what the reader gets out of it* Correct! Correct! what the company gets out of it what the employee gets out of it 1 / 1 pts Question 6 True or False: Your brand can only be inspired by a person.
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1/24/24, 4:48 PM W04 Expert Sessions: Developing Your Brand Voice: Marketing Management https://byui.instructure.com/courses/275720/quizzes/4304835 4/5 True False Correct! Correct! 1 / 1 pts Question 7 True or False: Once you decide on a brand voice, you should never change it. True False Correct! Correct! 1 / 1 pts Question 8 What does it mean to audit your brand? Discover changes and figure out how your brand should change. Correct! Correct! Hire a company to remake your brand. Figure out how to sell your brand. Sell your brand. 1 / 1 pts Question 9 What should be your strong foundation?
1/24/24, 4:48 PM W04 Expert Sessions: Developing Your Brand Voice: Marketing Management https://byui.instructure.com/courses/275720/quizzes/4304835 5/5 COPYRIGHT 2024 BRIGHAM YOUNG UNIVERSITY-IDAHO Your company Your what Your why Correct! Correct! Your brand 1 / 1 pts Question 10 What online resource has tools that can help you develop your brand voice? Soulcycle Mailchimp Correct! Correct! REI Airbnb Quiz Score: 9.5 out of 10

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