2
PRODUCT
“healthy” carob (chocolate substitute) bars
PERSONA
Gloria, 27
PLACE
CHANGES IN THE MARKETPLACE
Change in the marketplace: Once recent and ongoing change in the marketplace is the COVID-
19 pandemic that increase the public's need and interest in online shopping. How the change addresses the distribution of products to my persona: Because Millennials were born at the start of convenient technology and grew up in the era of online shopping, they
may be more comfortable with shopping online. When the pandemic began, millennials were able to seemly switch to online shopping because it has always been an avenue for fulfilling their needs. This means that online shopping is second nature to them and is the perfect way to
reach this target market. DISTRIBUTION CHANNEL
Potential distribution channel and why it is appropriate for my product and persona: The potential distribution channel I would recommend for my product is a hybrid distribution channel. This is because it would include elements of both direct and indirect distribution. Because my persona is on a budget, being able to buy for the manufacture directly would offer lower prices, while being able to purchase the product indirectly allows for convenience of faster shipping and purchasing multiple different products at once. This also allow for easier price comparison to ensure she is getting the best deal possible. (Indeed Editorial Team, 2023)
